The 2004 ADDY® Awards Recognize Planet Beach Franchising Corporation for Achievements in Marketing

With a marketing campaign that is less than a year old, indoor tanning salon franchisor, Planet Beach, was recognized on Saturday March 13th by the American Advertising Federation for outstanding marketing collateral.

New Orleans, LA (PRWEB) March 20, 2004 -- Sponsored by the American Advertising Federation (AAF), the ADDY® Awards honor excellence in advertising and cultivate the highest creative standards in the industry. The competition begins at the local level with the 210 AAF member clubs nationwide from which local winners proceed to 14 regional competitions. Those winners then proceed to the national finals.

This year, Planet Beach Franchising Corporation was recognized for outstanding marketing collateral. With a campaign that is not even a year old, a distinction of this caliber is a definite honor for the entire Planet Beach system.

Leslie Owens, Planet Beach Marketing Director, attended the ADDY Awards in New Orleans on Friday, March 12, 2004. Owens quoted the event as being, a massive conglomeration of savvy, creative and out-of-the box thinking marketing executives from all over." To have the opportunity to represent Planet Beach at a function of this nature was an absolute privilege. I am so proud of how far Planet Beach Marketing has come in such a short amount of time in addition to where Planet Beach Marketing is heading in the future. Even though this is our first ever ADDY Award, this is only the beginning," remarked Owens.

With the partnership of Robert Berning Production Company, Planet Beach has already created every type of marketing piece imaginable, with the exception of a television commercial. This is definitely in the works and something that weve been considering for the past two years," says Owens, we just have to make sure that we begin commercial productions at the precise time for the entire system."

To date, Planet Beach Franchising Corporation is the first Tanning Salon Franchisor to receive an ADDY award. This just goes to show that when it comes to marketing, the executives at Planet Beach have the ability to think out-of-this world!"

About Planet Beach:
Planet Beach Franchising Corporation is the Earths largest and fastest growing tanning salon franchise. Since opening in 1995 in New Orleans, LA, Planet Beach has gone on to award more than 450 locations and serve over 280,000 clients throughout the United States, Canada and Australia. Planet Beach is dedicated to providing superior customer service in an exhilarating atmosphere while focusing solely on the business of indoor tanning. For more information log onto www.planetbeach.com.

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