Turning Customers into Instructors, and Management into Students: Mindshare Technologies, the fastest growing provider of real-time customer survey feedback, announces Mindshare CONNECT Version 3.5. Putting the C" in CRM.

Mindshare Technologies, the countrys fastest growing provider of real-time customer survey feedback, is pleased to announce the release of CONNECT version 3.5. CONNECTis an automated system that encourages customers to provide immediate feedback to service establishments such as restaurants, hotels, hair salons, home services, and retail stores.

SALT LAKE CITY, UT (PRWEB) May 8, 2004 --Mindshare Technologies, the countrys fastest growing provider of real-time customer feedback, is pleased to announce the release of CONNECT version 3.5. CONNECT is an automated system that encourages customers to provide immediate feedback to service establishments such as restaurants, hotels, hair salons, home services, and retail stores.

Mindshare gives customers a quick, easy, and non-threatening way to tell companies how they feel. The process is simple. When a customer completes their service experience or product purchase, the receipt has printed instructions on how to take a quick survey from any touch-tone telephone. Customers listen to recorded voice prompts and answer by pressing the appropriate keys, and by leaving voice recordings. Because the surveys are created and stored using Internet technology, the program that can be operational within hours - with surveys written and ready for customer feedback.

As soon as each customer finishes a survey, a complete set of analytical reports are updated, and immediately retrievable directly from the Internet, via e-mail, or by fax. Reporting is permission-based, with access tailored from frontline employee to executive management. Because the system is centrally hosted and operated, there is no hardware for companies to install and no software to learn. Running reports is a simple 3-step process, with online training accessible anywhere through an internet browser.

Because Mindshare CONNECT was purpose-built, specifically for the service it provides, it is significantly more flexible and less expensive than other means of collecting similar information, such as traditional IVRs (Interactive Voice Response.) Pricing ranges (based on volume) from $69 to $99 per month per store for up to 100 three-minute surveys. Compared to traditional means such as employing ‘mystery shoppers the cost is very affordable. Mindshare boasts it can deliver over 100 actual customer surveys for the price of about 2 mystery shops.

One of the real competitive advantages for us over traditional methods is the fact that we are providing real-time customer feedback, not reports delivered 30-60 days after the fact," says company President, Richard Hanks. Hanks continues; The customer completes the survey while the service experience is fresh on their mind, and we provide a large enough volume of surveys to make the results actionable to the level of the associate who delivered the service." Clients are learning exactly what their customers think within hours of the visit, without intruding on the customers sense of privacy

By involving customers into the clients daily operations, Mindshare has been able to markedly increase its clients customer satisfaction levels and profitability over time.

Mindshare CONNECT 3.5: Turning Customers into Instructors, and Management into Students."

About Mindshare Technologies, Inc:
Mindshare Technologies provides management tools that capture customers perceptions on a daily basis and immediately transforms them into actionable customer intelligence. Mindshares products provide the missing link" in CRM efforts: the actual customer experience. Shortly after their service experience, customers respond to a short survey using their touch-tone telephone or web interface. Reports are updated immediately for client management to incorporate customer insights directly into their operations. The companys customers range from an eight-unit fine-dining restaurant chain to a multi-thousand unit service franchise organization. For more information, call (800)634-5407 or visit www.mshare.net.