(PRWEB) June 18, 2004
To Chuck Leonard, it was a no-brainer. Just like four years ago, when he bought a small print shop in Norwell, Mass. and turned it into the successful quick, commercial print shop known as Anchor Press.
Now the Duxbury resident is looking to the future and jumping in with both bold feet. Leonard has just launched his first Cartridge World store, the first in New England. The premier store is located at 646 Middle St. in East Weymouth. Another store is due to open in Nashua, N.H., and Leonard has plans to open more.
The Australian-based Cartridge World is the world leader in printer cartridge refilling with more than 500 stores, and the international company is just now emerging in New England. The company plans to have 200 open in the United States this year, with 500 worldwide.
But what attracted Leonard to this front-line business wasnÂt just its outstanding product quality, refined by years of innovative research and refinement. ItÂs his way of helping his customers save money while also helping keep the planet clean. Cartridge World employs environmentally-sound technology to recycle cartridges while preserving the integrity of the original manufacturers (OEM) products.
ÂOpening this store was a no-brainer, Leonard said. ÂMy customers save money while recycling and getting great quality, like the original cartridges. Who wouldnÂt want to buy from me and go away smiling?Â
When you get your printer cartridge refilled at Cartridge World, you are getting premium grade inks, toners and replacement parts. But you are also doing your part to keep the world a better place while saving money. How much money? On average, Cartridge World customers save about 50 percent of the cost of new printer cartridges.
So, how does Cartridge World help the planet? It takes more than ¾ of a gallon of oil to make one new laser cartridge. Millions of cartridges go into landfills each year, and the numbers increase by 12 percent annually, according to studies conducted in Australia. That equates to millions of gallons of oil that could be saved by recycling cartridges. And that means all those cartridges wouldnÂt be sitting in landfills for the 450 years it takes for them to decompose.
Cartridge World inks and toners are specially formulated for individual cartridges to match the originals. No generics are used. The company also rebuilds laser cartridges, maintaining the structural quality of the original. And Cartridge World refills are guaranteed 100 percent.
Leonard doesnÂt stop there. He has extended the superior level of customer service that has helped make Anchor Press so successful to his Cartridge World store. Customers get their inkjet, laser, photocopier and fax cartridges refilled while they wait. Leonard and his store manager, Matt Wendel, who has years of experience in consumer products and service, have been extensively trained in the companyÂs technology at Cartridge WorldÂs headquarters in Australia. They stock all the inks and parts needed to handle your printerÂs cartridge needs. Customers stop in, wait a few minutes, and leave with an excellent product and substantial change in their pocket.
ÂWhy not recycle, why not save waste, and do it while you wait? Leonard said, well aware of the big-box office supply store down the street. ÂWe can do what others canÂt. And we do it with outstanding personal service. I know the service industry; thatÂs why IÂm good at it. And IÂll apply everything I know about service to making this store the best in the business.Â
The visionary behind the movement to introduce this industry-leading company into the New England market is master franchisee Dan Scheerer, also from Duxbury. Because available territories are limited, it is his task to award territories to those best qualified.
Entrepreneur magazine lists Cartridge World as the number one toner replacement service and ranks the company as the 23rd fastest growing franchise worldwide. The reasons are obvious. The opportunity is now. And when the territories are gone  theyÂre gone for good.
Scheerer will discuss this unique opportunity with business people of a like mind. Cartridge World franchisees combine competent management and sales skills with an entrepreneurial spirit to unleash the tremendous potential of this ground-floor opportunity in New England. Contact Daniel Scheerer, Master Franchisee; Cartridge World  New England; 167 Washington St.; Norwell, MA 02061; (781) 878-6003; cwne@verizon.net.
And join the many Anchor Press customers who are already moving their printer cartridge business to Cartridge World in Weymouth. Save money and be environmentally sound at the same time. Contact Leonard at (781) 331-1909 or by e-mail at cwweymouth@verizon.net. Or just stop in at 646 Middle St. in East Weymouth and let Leonard and Wendel show you how you can help you save your hard-earned money and the planet at the same time.