Virtues of Outsourcing from the perspective of a small business

Virtues of Outsourcing from the perspective of Little Smarties educational toy store

Atlanta, GA (PRWEB) July 20, 2004 -- Given the amount of demagoguery surrounding the word outsourcing some would consider this to be a bad word. However, for companies such as Little Smarties online educational toy store outsourcing is a highly effective business model.

The company maintains a small team that makes strategic decisions and maintains customer relationships but outsourcers just about everything else, including: inventory control, distribution, warehousing, accounting, and some marketing functions.

Not only has outsourcing enabled us to compete with larger companies but has also allowed me to spend more time with my children and has improved the overall quality of life," said Sherri Connors CEO and mother of three. There are other benefits as well We have more time to focus on the relationships with our customers and look for ways to expand the business," said Connors.

When the company started, the Little Smarties Team contemplated using their homes to store the educational toys with the intent of eventually renting a warehouse and hiring a staff. Instead Little Smarties decided to outsource the Inventory/logistics right from the start. The decision to outsource everything that is not a core competency seems to be working, the company has consistently increased sales by 20% every quarter.

Educational Toys for the Little Smarties in your life, http://www.littlesmarties.com
Little Smarties has a 5 out of 5 star rating from Yahoo and offers free shipping for all purchases.

If you would like more information about this topic or to schedule an interview with Sherri, please call 678-261-4050 or email cs@littlesmarties.com