El Premio de la Gente Teams Up with Carmen's Cupones Hispanic Direct Mail
Carmens Cupones y Consejos® (Carmen's Coupons, Tips and Advice), the largest Hispanic co-op direct mail program in the United States, will take the vote to 2.5 million Hispanic households during Hispanic Heritage Month. El Premio de la Gente, Latin Music Fan Awards (EPG) is the only high profile musical event that allows fans to decide the winners, recognizing the best in Latin music. Carmens next mailing in late August, And for those who are not yet in the program," says Mr. Walters, President & Founder, there is still time to participate. We can deliver to nationwide consumers for three and a half cents per home..."
Aliso Viejo, CA (PRWEB) July 20, 2004 -- Carmens Cupones y Consejos® (Carmen's Coupons, Tips and Advice), the largest Hispanic co-op direct mail program in the United States, will take the vote to 2.5 million Hispanic households during Hispanic Heritage Month. El Premio de la Gente, Latin Music Fan Awards (EPG) is the only high profile musical event that allows fans to decide the winners, recognizing the best in Latin music. Together with Carmens, and Chevrolet as the title sponsor, they have created a joint marketing effort to promote the event throughout the US among Hispanics.
We have worked together to bring the ballot to the people," says Shayne Walters, Founder and President of Carmens. For the first time in the history of EPG, Hispanics will be receiving the ballot in their mail box, inside of the next Carmens Cupones envelope mailing in late August. They will also be able to participate in an exciting sweepstakes and win VIP tickets for two to this dynamic event showcasing the hottest musical superstars."
Carmens Cupones is a segmented co-op direct mail program addressed to highly acculturated Hispanic females, the decision maker in the Hispanic household, and reaches 2.5 million Hispanic homes each quarter in 7 states and in the top 12 US Hispanic markets. It arrives in an attractive 6"x9" flat oversized envelope with advertisements in both English and Spanish, although bilingual ads are recommended.
Luis Medina, executive producer of El Premio de la Gente®, says the following: We are very excited to be reaching Hispanics through the Carmens Cupones direct mail program. The power of this dynamic show rests squarely in the hands of consumers, so to be able to bring the ballot home to them through this unique vehicle is a tremendous marketing opportunity for us."
Carmens next mailing in late August is one of the most important drops of the year, just in time for Hispanic Heritage Month and Back to School. Advertisers such as Walgreens, AOL, MoneyGram, Bissell, Knorr, Scholastic/Disney, E. Burnham Cosmetics, Danone Water, Staples and many others are participating in Carmens. And for those who are not yet in the program," says Mr. Walters,there is still time to participate. We can deliver to nationwide consumers for three and a half cents per home. When you consider the impact that the Hispanic buying power can have on a business bottom line, its a relatively small investment." Carmens can also produce an insert in a relatively short period of time for those advertisers who want to participate but do not have existing materials.
The typical Hispanic household receives an average of 50 direct mail pieces per year, compared to 500 or so received by the general US population, so there is no mailbox clutter". According to two surveys by Dimension/Draft and Data Research Group, 66% of Hispanics say they always read and respond to their advertising mail, and 39% say they want to receive more. In addition, Hispanic consumers tend to be price conscious and 46% say they always" or sometimes" use coupons, particularly those with high acculturation, 75% of which reported using coupons compared to 56% of overall consumers in the US (NCH Marketing Services Hispanic Coupon Survey, 2002). When you combine all of these factors, its no wonder why more top marketers are including direct mail in their Hispanic marketing programs and Carmens Cupones is the best source to provide them with positive ROI.
Carmens offers category exclusivity on a first come, first served basis and the right of first refusal to an advertiser in a category that has appeared in a previous mailing. Advertisers supply preprinted material or product samples to Carmens size specifications.
For more information on the Carmens Cupones y Consejos® co-op direct mail program, please contact Shayne Walters at: 949.768.3390 or swalters@carmenscupones.com.
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