TWGA and A.F. Lewis Monthly Newsletter Takes a Comprehensive Look at the Graphic Communications Industy - This Issue, INKS AND TONERS
"TrendWatch Graphic Arts and A.F. Lewis Information Services -- creators of the Graphic Arts Blue Book -- have teamed up to create 'Graphic Directions', a brand-new monthly newsletter that combines the vast database resources of both firms to provide the most comprehensive perspective on graphic communications trends and technologies available." -- Marguerite Van Stolk, Publisher, A. F. Lewis/Graphic Arts Blue Book
NEW YORK CITY, NY (PRWEB) July 20, 2004 -- TrendWatch Graphic Arts and A.F. Lewis Information Services announce the release of the latest issue of "Graphic Directions", featuring a comprehensive look at how market drivers affect the use and consumption of various types of inks and toners among print and prepress firms. In the current issue, the unique TrendWatch Graphic Arts/A.F. Lewis methodology examines the current and future use and consumption of ink and toner, focusing on the extent to which increased or decreased use of different types of inks is a reflection of technology shifts within the printing industry, as well as larger forces that are reshaping the entire nature of graphic communications.
"Graphic Directions" was launched in December 2003 as a monthly newsletter designed to provide the most comprehensive perspective available of a wide variety of trends and technologies in the graphic communications industry.
The latest issue (issue #8, July 2004) focuses on inks and toners. What types of inks do printers say are on the rise, and which are on the wane? What forces are affecting the consumption of inks and toners? How do they affect those who make, buy, and use ink? What is the future likely to hold for the ink market?
Each month, "Graphic Directions: Charting the Course of the Graphic Communications Industry" concentrates on a particular technology -- digital color printing, computer-to-plate systems, wide-format printing, binding and finishing, web offset printing, inks and toners, and others -- looking at those various technologies in terms of the historical trends, current market status, related equipment, and long-term forecast. Trend and installed base data are supplemented with perspectives from all corners of the industry including: printers, suppliers, designers, publishers, ad agencies, and media buyers on what they are saying about that technology. Upcoming topics include offset presses, quick printing, stock photography, variable-data printing, proofing, and our Forecast 2005.
Researcher's Quote
"Most of the available information resources present graphic communications technologies and trends from one vantage point at a time: What do printers think? What do creatives think? But graphic communications workflows are collaborative - and are becoming more so every day. To really understand what's happening in such a dynamic industry, you need to tie many different perspectives together. This is where leveraging a variety of data sources offers tremendous value."
Availability
The July 2004 issue of "Graphic Directions: Charting the Course of the Graphic Communications Industry" is available immediately as a secure PDF by visiting the secure Graphic Arts Blue Book eStore online at www.gabb.com/graphicdirections. Future issues will be available for a yearly subscription of $149 (12 times a year) for PDF versions, $199 for printed versions. Multiple use subscriptions and site licenses are also available, for pricing email us at mailto:graphicdirections@reedbusiness.com .
About TrendWatch Graphic Arts
TrendWatch Graphic Arts specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. TrendWatch Graphic Arts can be reached on the web (http://www.trendwatchgraphicarts.com/), via e-mail (mailto:info@trendwatchgraphicarts.com) or Judy Ryer can be reached toll-free by phone at 866-873-6310.
About A.F. Lewis Information Services
More than 95 years ago, A. F. Lewis & Co. Inc. began compiling data sheets that show graphic arts equipment counts by employee size and by state and region. These tabulations were made for different types of companies operating different combinations of equipment. This made it possible to see the distribution of each type of company across the United States and Canada, and to see where the presses, typesetters and other classes of equipment were concentrated.
Today, these lists comprise more than 110,000 individuals at 65,000 locations encompassing printers, trade shops, and suppliers, and form the basis of the Graphic Arts Blue Book, GraphSTATS, and many other data products and services. For further information on data services call Carl Sartori at 646 746-7429 or email at mailto:csartori@reedbusiness.com. Information can also be accessed at www.gabb.com.
All brand names, trademarks, and registered trademarks are the property of their respective owners.
Press Contact...
Marguerite Van Stolk
Graphic Arts Blue Book/A.F. Lewis Information Services
Phone 646 746-7395
--Blue Book Product/Service Specialty Announcement--
-- "Graphic Directions" leverages the A. F. Lewis graphic arts equipment database and the TrendWatch Graphic Arts historical database of industry trends to provide a "360 degree" view of the graphic communications industry. --
The July 2004 issue of "Graphic Directions" is available now as a secure PDF. To download a sample issue, as well as sign up for a yearly subscription, please visit the Graphic Directions page at www.gabb.com/graphicdirections or call Marguerite Van Stolk at 646 746-7395.
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