CWIs Outdoor Wood Furniture Showcased on KARE-11 Today Show
Kim Carlson, EarthSmart Consumer and Advocate for Environmentally Responsible Business, Highlights CWIs Eco-friendly Hardwood Furniture
Minneapolis - July 27, 2004 - Kim Carlson, EarthSmart consumer correspondent for KARE-11, the NBC-TV affiliate in Minneapolis, featured Lifewood furniture from Creative Woodwork International (CWI) as a top earth-friendly product pick during the KARE-11 Today Show broadcast on July 15, 2004. Carlson displayed the Tofino Bench and Burnaby Chest from CWIs Veranda Collection and the Two-seat Bench and Coffee Table from CWIs modular Lifeware line.
EarthSmart product choices combine elements of beauty, value and health for our families and the planet,” says Carlson. With CWIs outdoor wood furniture, you don't need to sacrifice style, beauty or your pocket book for the green lifestyle. Its made from lovely wood thats grown in sustainably managed forests. And CWIs Lifewood costs much less than teak, yet is just as durable.”
CWI supports environmentally responsible, socially beneficial, and economically viable management of the worlds forests. CWIs manufacturer skillfully crafts its Lifewood furniture, embracing the Veranda and Lifeware collections, with naturally handsome, eco-friendly hardwoods sourced from plantations and forests administered according to international environmental standards for ecologically sensitive wood harvesting.
CWI will exhibit its earth-friendly Lifewood furniture and introduce new products at the Casual Furniture & Accessories Market in Chicago at the Merchandise Mart, September 18-22, 2004. The Casual Market is America's foremost resource for casual and outdoor furnishings, where leading manufacturers from around the world present the newest, most innovative products. CWI will be in Suite 8G-238.
About Kim Carlson, EarthSmart Consumer
Kim Carlson is becoming well-known in consumer media and the business world by turning environmental ideals into action. Kim regularly promotes practical, how-to tips as the EarthSmart consumer on KARE-11, the NBC-TV affiliate in Minneapolis-St. Paul, Minn. She lectures often to schools, community and business groups on sustainable living, and has created cutting-edge environmental practices in the housing industry as chief executive officer of Cities Management, Inc. and SenEarthCo.com. Kim oversees a portfolio of nearly 15,000 residential units in Minnesota and Wisconsin, has built annual revenues to $8 million, and has won numerous environmental awards. For information on Kim Carlson, visit www.earthsmartconsumer.com.
About Creative Woodwork International (CWI)
Headquartered in Minneapolis, Minn., Creative Woodwork International (CWI) is a privately held U.S. company that imports eco-friendly, enduring outdoor wood furniture from Vietnam. Lifewood from CWI, including the Veranda and Lifeware collections, provides a superior alternative to meet consumers growing demand for distinctive, durable, and affordable wood furniture that brings comfort and style to outdoor living, naturally. More information on CWI, including Lifewood product catalogs and photos, is available at www.creative-woodwork.net.
-- Forest Stewardship Council (FSC) --
Forest Stewardship Council (FSC) identifies products which contain wood from well managed forests certified in accordance with the rules of the Forest Stewardship Council.
FSC-US-0040
FSC Trademark © 1996 Forest Stewardship Council A.C.
Note to Editors: CWI will introduce its new mixed-media Vienna Chair & Table at the forthcoming Casual Market in Chicago at the Merchandise Mart, September 18-22. A media alert is available to members of the media upon request. Editorial appointments with Bernadette Carroll, president of Creative Woodwork International (CWI), are also available. For assistance, kindly send an e-mail to davidaquilina@msn.com.
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