NEW YORK (PRWEB) July 22, 2004
Two years ago, the marketing communications landscape changed. And small companies have benefited ever since.
It was during the inauspicious summer of 2002 that veteran copywriter and creative director Mark Silber hung out his shingle. (Is it just me, or has the phrase Âhung out his shingleÂ always sounded dirty?) Silberware Communications was born, its mission to help small businesses find their voice and communicate effectively with customers in print, broadcast and interactive media.
ÂGenerally speaking, my clients are too small to hire a ÂrealÂ agency,Â says Silber, spitting out the word ÂrealÂ like a piece of bad sashimi. ÂSo with Silberware, instead of endless layers and process and bureaucracy, clients get Â me. And maybe, if theyÂre good, some cookies during a meeting.Â
Actually, Silberware also retains freelancers as needed to execute a given project. The Silberware consultant network is VAST Â the ÂVirtual All-Star TeamÂ Â and covers professionals with expertise in research, strategy, design, web development, and media. Team members are located in the U.S. and Europe and linked via sophisticated communications systems. Like, you know, email.
ÂIn todayÂs entrepreneurial, fast-paced, small business climate,Â Silber notes, Âclients just donÂt have the patience or the wherewithal to go with a big agency. And increasingly, even small agencies are really just operating units of big holding conglomerates. So unless your agency is as small as I am, theyÂre probably just a big agency in small agency clothing.Â He pauses then adds, confusingly and a bit self-servingly, ÂOf course, you wouldnÂt want to work with an agency any smaller than mine either.Â
SilberwareÂs client list has grown to the point where it makes an uninviting, hard-to-peruse paragraph, but nonetheless, for those of you still following our heroÂs story, here they are, presented in convenient alphabetical order, ladies and gentlemen, please give it up for:
Affiliate Fuel, Affinity Senior Care, Applegate Farms, Avaya, CentrPort, Connectiva, ConnectMe, Direct Response Technologies, EIA, Encourage Marketing, Evelyn Dahab Training, First Albany Companies, Flamenco Networks, GB Promotions, Hartog Foods, i-Advize, ICS Color, Impaqt, Madow Group, MaxOutGolf, Max Racks Media, Merrill-Lynch, Nexium, OpticNRG, PS Marketing Communications, Range Online Media, RedSquare, Saatchi & Saatchi, Selmedica, Stark Communications, Studio B Design, WaveStone Properties, WNG Advertising, Yaya Media, Yogo Creek Mining.
Billings to date remain under $1 million.
Please forward inquiries, complaints and heartfelt birthday wishes to firstname.lastname@example.org.
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