Not Getting Older, Getting Better: Silberware Communications Celebrates 2nd Anniversary Creative Director Mark Silber Pauses, Reflects, Chuckles to Self, Gets Back to Work

Share Article

Silberware Communications celebrates its second anniversary. Grateful clients deliver bonus bags of cash. Supermodels stop by with presents. An ancient pagan civilization creates a new effigy.

Two years ago, the marketing communications landscape changed. And small companies have benefited ever since.

It was during the inauspicious summer of 2002 that veteran copywriter and creative director Mark Silber hung out his shingle. (Is it just me, or has the phrase “hung out his shingle” always sounded dirty?) Silberware Communications was born, its mission to help small businesses find their voice and communicate effectively with customers in print, broadcast and interactive media.

“Generally speaking, my clients are too small to hire a ‘real’ agency,” says Silber, spitting out the word “real” like a piece of bad sashimi. “So with Silberware, instead of endless layers and process and bureaucracy, clients get … me. And maybe, if they’re good, some cookies during a meeting.”

Actually, Silberware also retains freelancers as needed to execute a given project. The Silberware consultant network is VAST – the “Virtual All-Star Team” – and covers professionals with expertise in research, strategy, design, web development, and media. Team members are located in the U.S. and Europe and linked via sophisticated communications systems. Like, you know, email.

“In today’s entrepreneurial, fast-paced, small business climate,” Silber notes, “clients just don’t have the patience or the wherewithal to go with a big agency. And increasingly, even small agencies are really just operating units of big holding conglomerates. So unless your agency is as small as I am, they’re probably just a big agency in small agency clothing.” He pauses then adds, confusingly and a bit self-servingly, “Of course, you wouldn’t want to work with an agency any smaller than mine either.”

Silberware’s client list has grown to the point where it makes an uninviting, hard-to-peruse paragraph, but nonetheless, for those of you still following our hero’s story, here they are, presented in convenient alphabetical order, ladies and gentlemen, please give it up for:

Affiliate Fuel, Affinity Senior Care, Applegate Farms, Avaya, CentrPort, Connectiva, ConnectMe, Direct Response Technologies, EIA, Encourage Marketing, Evelyn Dahab Training, First Albany Companies, Flamenco Networks, GB Promotions, Hartog Foods, i-Advize, ICS Color, Impaqt, Madow Group, MaxOutGolf, Max Racks Media, Merrill-Lynch, Nexium, OpticNRG, PS Marketing Communications, Range Online Media, RedSquare, Saatchi & Saatchi, Selmedica, Stark Communications, Studio B Design, WaveStone Properties, WNG Advertising, Yaya Media, Yogo Creek Mining.

Billings to date remain under $1 million.

Please forward inquiries, complaints and heartfelt birthday wishes to mark@silberware.com.

# # #

Share article on socal media or email:

View article via:

Pdf Print

Contact Author

Mark Silber
Visit website