Palo Alto, CA (PRWEB) July 28, 2004
BtoB, the magazine for marketing strategists, has named Barbara C. Coll to its Who's Who 2004 list. Coll is President and Chairperson of the Search Engine Marketing Professional Organization (SEMPO) Board of Directors as well as CEO and President of WebMama.com Inc.
According to BtoB, Coll is one of the 10 executives in the search category who "know how to get the job done." The magazine said she is also one of the 100 individuals in business-to-business marketing who have helped to "establish the best practices in business marketing for their respective industries."
Nominations for BtoB's WhoÂs Who came from readers, corporations, industry experts and the magazineÂs editorial staff. According to BtoB, Coll was selected for two reasons. First, "Coll is chairman-president of the Search Engine Marketing Professional Organization, which currently claims 245 members." Second, "The Company she founded, WebMama.com, is a leading provider of search engine marketing services for clients including Hewlett-Packard, WebEx, Salesforce, and Intuit."
Coll has been involved with product and program marketing in Silicon Valley for 17 years, including product marketing positions with Sun Microsystems, Qualix Group (purchased by Veritas) and Ipsilon Networks (purchased by Nokia). Prior to moving to California from Canada, she obtained her Bachelor of Engineering (Computer Systems) enabling her to talk the talk of the valley.
Coll founded WebMama.com Inc. in September of 1996 to provide Internet Marketing services primarily to B2B companies. She is a sought after presenter for industry conferences.
Coll is actively involved in a number of non-profits supporting women's rights in America and abroad, and finds time to be an assistant coach for her sonÂs soccer team. She is an advisor to the top search marketing publishers. She is the founding President and Chairperson of the Board of SEMPO, a new, non-profit organization formed in early 2003 to increase the awareness and promote the value of Search Engine Marketing worldwide. WebMama.com Inc. is a SEMPO Circle Member.
This is the first year that BtoB has included its new search category, listing executives at search engine publishers and search engine marketing companies. Seven out of 10 of these executives are SEMPO sponsors or members, including: Dan Boberg, Director of Strategic Alliances, Overture, a Yahoo! company, a SEMPO Sponsor; Sergey Brin & Larry Page, Co-founders, Google, a SEMPO Sponsor; Kevin Lee, CEO of Did-it.com, a member of the SEMPO Board of Directors and SEMPO Circle Member; Chris Churchill, founder-CEO of Fathom Online, a SEMPO Circle member; Lisa Wehr, founder and president of OneUpWeb, a SEMPO Circle member; and Ron Belanger, VP-search engine marketing at Carat Interactive, a SEMPO Executive Member. Other BtoB search category leaders on the list include: Steve Berkowitz, CEO, Ask Jeeves; Craig Pisaris-Henderson, Chairman-CEO, FindWhat; and Lance Podell, President, Kanoodle.
BtoB Magazine delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc., BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies. Click on BtoBOnline.com or BtoB's Who's Who 2004 for more information.
The Search Engine Marketing Professional Organization (SEMPO) is a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing worldwide. The organization represents the common interests of more than 245 companies and consultants worldwide, providing them with a voice in the marketplace.
SEMPO sponsors include: Overture, Verizon SuperPages.com, Google, Search Engine Strategies Conference & Expo, and Atlas OnePoint, formerly GO TOAST. Please visit the SEMPO website for more information or to join the organization.
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