AdRem Software Announces a New Reseller and Partner Program

NEW YORK, NY (PRWEB) August 1, 2004

AdRem Software, provider of network management solutions, announced a new channel-based sales strategy aimed at building a global network of channel partners and assisting them in enhancing their network management offerings across vertical markets. Moving away from its focus on direct sales, AdRem will concentrate on partnering with value-added resellers, networking services providers, system integrators and consultants to bring its solutions to market.

AdRem’s product portfolio includes software for optimizing Novell NetWare-based infrastructures along with NetCrunch - the company’s latest software for proactive management of mid-sized multi-platform networks. According to the vendor, NetCrunch is the only software product below $1,500 to integrate logical and physical topology mapping with threshold-based performance monitoring, alerting, data collection and reporting.

"The channel strategy is the way to go because we want to ensure that customers locally get high quality sales and service support on our solutions," says Brandon Drew, International Sales Director at AdRem. "Partners are critical to AdRem's success. In return, we’re eager to help them craft an efficient go-to-market strategy to grow their businesses. Our NetCrunch product alone offers strong reselling points such as its affordable price, attractive licensing model, integrated multi-platform functionality, ease of use and quick deployment. In fact, all our management products are easy to sell and you can put together profitable value-added services around them," Drew said.

While traditionally direct sales have been a successful strategy for the company's solutions for NetWare, AdRem believes the channel sales format and a comprehensive reseller program are better suited to market NetCrunch. "In the past, with our niche products we targeted a relatively narrow group of users," Drew noted. "Our newly-released NetCrunch 3 is an all-can-have type of software that addresses the network management needs of any organization in any vertical. AdRem’s new strategy is meant to reflect that reality."

FOUR-TIER STRUCTURE

The structure of AdRem's new program consists of a four tiers. Members are designated as AdRem Associate, Reseller, VAR and Country Distributor or Country Partner. Apart from high sales margins, AdRem' partners can benefit from priority technical assistance, marketing support, training, sales leads and the online partner portal containing resources and tools they need to grow their expertise. In addition, the company plans to launch a sales and training certification program. "Our goal is to ensure transparent communication between AdRem, its Partners and the End User throughout the sales and support process. This can only happen through the building of a worldwide user community supported by a group of loyal and qualified partners who know the specifics of their local markets," Drew concludes.

MORE INFORMATION

More details about AdRem Software’s new Reseller and Partner Program are available at http://www.adremsoft.com/resellers/.

ABOUT ADREM SOFTWARE

AdRem Software provides rapidly-deployable software solutions for monitoring, managing, troubleshooting, and securing enterprise networks. The company's products target small and mid-size businesses that seek more efficient and integrated alternatives to point solutions without the prohibitive costs traditionally associated with network management platforms. AdRem Software was founded in 1998 as a privately held corporation. The company serves a diverse global customer base including enterprises from a wide range of industries, government and public sector institutions, non-profit organizations, and educational establishments. AdRem's solutions are deployed on over 400,000 servers worldwide and are sold through the corporate online store, resellers, distributors, and system integrators in more than 50 countries (http://www.adremsoft.com).

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