Classic Media and Evergreen Concepts Form Strategic Partnership to Develop Licensing Programs for Little Golden Books and Pat the Bunny

Classic Media announced today that the company has retained Evergreen Concepts to further develop licensing and merchandising initiatives for their beloved infant and toddler brands, Little Golden Books and pat the bunny. In addition to these best-selling literary brands, Classic Media is also home to some of the worldÂ?s most popular family entertainment properties, including Lassie, Rudolph the Red-Nosed Reindeer, Casper the Friendly Ghost, Underdog, and Rocky & Bullwinkle.

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NEW YORK, NY (PRWEB) August 4, 2004

Classic Media announced today that the company has retained Evergreen Concepts to further develop licensing and merchandising initiatives for their beloved infant and toddler brands, Little Golden Books and pat the bunny. In addition to these best-selling literary brands, Classic Media is also home to some of the world’s most popular family entertainment properties, including Lassie, Rudolph the Red-Nosed Reindeer, Casper the Friendly Ghost, Underdog, and Rocky & Bullwinkle.

Through the partnership, Evergreen will strategically expand the consumer products programs for Little Golden Books and pat the bunny across several categories, including home furnishings, apparel, toys, and infant gear. Brand new style guides and design concepts are currently being created to bring a contemporary sensibility to these classic book brands that are shared by millions of parents and children each year.

The new pat the bunny line extension aims to build on the book’s well-known “touch & feel” format that has been widely acclaimed for its ability to stimulate an infant’s young mind. The newborn and infant program will be developed for mid-tier and upscale retailers.

With more than two billion copies in print, Little Golden Books is an ideal brand to expand into the mass market. An engaging new preschool and toddler merchandise program will be developed, inspired by such perennial classic as The Poky Little Puppy, Saggy Baggy Elephant, and Tootle.

“The alliance with Evergreen Concepts reinforces our commitment to extending the pat the bunny and Little Golden Book experience beyond books into appropriate product categories,” said Leslie Levine, head of licensing at Classic Media.

Melissa Segal, partner at Evergreen Concepts added, “We are so excited to be part of the Classic Media family and to have the opportunity to bring these true evergreen brands to the marketplace with a quality product line that tugs at mom’s heartstrings,”

About Classic Media

Classic Media manages some of the world’s most recognizable family properties across all media including feature film, television, home video, and consumer products. The company’s extensive library features a diverse collection of popular animated and live action characters such as: Casper the Friendly Ghost, Mr. Magoo, Richie Rich, Rudolph the Red-Nosed Reindeer, The Lone Ranger, Lassie, Peter Cottontail, Underdog, Little Lulu, pat the bunny and Lamb Chop.

For more information on becoming a pat the bunny or Little Golden Books licensee contact Evergreen Concepts at 323-655-4283 or admin@evergreenconcepts.com.

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