World-Leading Software Company aims to Increase the Productivity of European Sales Teams

Sales Force Management Software today announced that they have appointed Phil Cave as acting CEO of European Markets. Previously, Phil was the UK Country Manager for pan-European tech marketing agency, Hopscotch, where he worked on Yahoo, Microsoft and Gateway Computers among other clients. He has also been consulting to companies on how to expand Internationally for several years.

(PRWEB) August 5, 2004 -- Sales Force Management Software today announced that they have appointed Phil Cave as acting CEO of European Markets. Previously, Phil was the UK Country Manager for pan-European tech marketing agency, Hopscotch, where he worked on Yahoo, Microsoft and Gateway Computers among other clients. He has also been consulting to companies on how to expand Internationally for several years.

Phil has been appointed to recruit and manage a channel in each country, defining and implementing a business strategy for first the UK and then the rest of Europe.

Cave commented, I am very excited about the prospects of this product, it fills a gap in the market and works in synergy with products that many VARs and solution providers already sell. As soon as we have solid UK foundations in place, we will be looking at rolling out across other countries in Europe. This product is going to do very, very well!"

About Sales Force Management Software
SFMS is a global leader in the sales productivity software area with simple to use and very targeted tools that address a gap in the market not properly filled by other product types. While there are high quality CRM and SFA applications available, none of them specifically address the management of the sales force.

Because of Sales Force Management Suite's unique focus it does not compete with, but rather complements, most information management systems, such as: ERP, HR, SFA, CRM and Contact Management. Together they form a synergetic and complete set of management tools to optimise and enhance the Sales Team's productivity.

For more information you can go to www.salesforce-management.com, or contact Phil Cave at phil@rawdigital.co.uk