themechanism, llc, Encourages Visitors to Follow “Satan”

New York, NY (PRWEB) August 7, 2004

By combining urban legend, horror entertainment and digital design expertise, Manhattan-based design firm, themechanism, has created a site that not only captures visitors’ attention, but also their imagination. The website, is the online promotional vehicle for the upcoming independent film, Satan’s Playground, by renowned horror director, Dante Tomaselli.

The film, which incorporates the famous legend of the Jersey Devil, and focuses on a vacationing family who find evil in the depths of New Jersey’s wooded Pinelands, will be released on October 31, 2004. Dave Fletcher, Founding Partner, themechanism, conceptualized the film’s online marketing campaign. “We wanted to slowly build excitement…to have the story unfold in front of visitors’ eyes, layer by layer, while also increasing the site’s email database and return visitor ratio,” said Fletcher.

This was successfully done through a series of interactive postcards, “written” by the story’s vacationing Bruno family. Each digital postcard features a pre-launch countdown timer, authentic photography and design, and a compelling message that reveals subtle clues about the film’s plot. The timing of the postcards keeps visitors returning to the site, again and again, as the opening date of the movie approaches. Visitors are also able to email the cards to friends, giving the site an additional viral marketing edge.    

Future site plans are still under wraps, however, Fletcher reveals that more interactive surprises are in store. “We are planning on drawing the viewer deeper into Satan’s Playground. So far in, that they may never want, or be able, to leave,” said Fletcher with a smile.

themechanism is a design firm that engages in all mediums, from graphic design, to motion graphics, video, sound and product design. They offer a variety of creative services for a variety of clients and projects. Starting with identity, they help take a vision to places that it may never have been before.

CONTACT:

Dave Fletcher

Founding Partner

themechanism, llc

t : 212.404.3150

f : 212.404.1442

e : info@themechanism.com

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