Mimeo Launches Marketing Campaign to Expand Leadership Position in On Demand Print, Building on Strong Customer Growth During First Half 2004

Mimeo announced the launch of a new advertising campaign that builds on their successful record of customer and revenue growth during the first half of 2004.

New York, NY (PRWEB) August 19, 2004 -- Mimeo, Inc., the industry-leading online print center" for business today announced the launch of a new advertising campaign that builds on their successful record of customer and revenue growth during the first half of 2004. Spending will be focused on selected print and online media as well as live events targeted to the vertical and functional segments of the enterprise market where Mimeo has continued to experience dramatic growth. These target segments include Training and Organizational Development professionals; Sales and Marketing Executives; and Franchisors; as well as multiple lines of business within financial services, technology, and healthcare. During July and August, ads have been running in Training and Presentations magazines, as well as on various electronic media associated with HR.com, Training.com and Presentations.com. Additional initiatives, including sponsorships of selected conferences are scheduled for the remainder of the year.

As a leader in the more than $50 billion print on demand market Mimeos outsourced, web-based printing services, make it easy for customers to create, manage, print, bind, and deliver virtually error-free documents, without ever leaving their desks. Unlike brick and mortar" print centers that require customers to spend extensive time and resources on site, managing their orders to completion, Mimeo brings the print shop to the desktop offering new levels of convenience, quality, and value. Customers in segments targeted for the advertising campaign have been particularly delighted with Mimeo services, consistently awarding Mimeo satisfaction ratings at ethereal levels heretofore unheard of in the printing industry.

In the first half of 2004, our achievements were extremely promising, especially our growth in the enterprise market, where our clients exacting requirements for performance and service reflect our own internal standards," said John Lyons, CEO of Mimeo. We are expanding our communications efforts to ensure that we are recognized more broadly for the success we have already achieved with an impressive client list."

How the Mimeo Service Works
Mimeo services are built on three key components: patented technology, an easy-to-use web interface, and a fully automated print facility. This powerful combination allows users to design, edit and proof documents from the most commonly used software applications in a secure online environment; select printing, finishing and fulfillment options; store and manage documents digitally; and select the most appropriate destination delivery" service. Unique to Mimeo is a suite of collaboration and workflow tools called DocCenterSM which facilitates work groups collaboration on configuring documents; enables team members to access approved, up-to-date files for quick ordering, as is, from any location; and further enables them to combine approved core content with unique components to create printed materials customized to a specific time, place and audience. All technology is free to users and can be easily and quickly down-loaded from Mimeos website. Mimeo's production facility, which features the latest digital printing technology, is located in Memphis, Tennessee, adjacent to the runway of one of North America's largest shipping hubs. Documents can be submitted as late as 10 pm ET for printing and delivery to locations anywhere in North America by the next morning.

About Mimeo, Inc.
Founded in 1998, Mimeo (www.mimeo.com) has grown to become the leading provider of on-demand print services for customers in a broad range of functions and industries. Mimeo is headquartered in New York City, with a centralized production facility in Memphis, Tennessee. The company's growing customer base includes Hewlett Packard, Siemens Medical Solutions, Perot Systems, jetBlue, and Charter One Financial, Inc. Mimeo investors include Draper Fisher Jurvetson, Draper Fisher Jurvetson Gotham, HarbourVest Partners, and Hewlett-Packard.

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