Global Investment Systems Conveys Leadership, Confidence in New Ad Campaign

Global Investment Systems Ltd. (GIS), a global supplier of specialized accounting software for the securities and alternative investment industries, unveils a new print advertising campaign this month that introduces its complete suite of fund applications, and incorporates a new creative direction that will be carried across all future marketing elements. Sigma Group is the creative agency responsible for the new campaign.

Oradell, NJ (PRWEB) August 19, 2004 -- Global Investment Systems Ltd (GIS), a global supplier of specialized accounting software for the securities and alternative investment industries, unveils a new print advertising campaign this month that introduces its complete suite of fund applications, and incorporates a new creative direction that will be carried across all future marketing elements. Sigma Group, the Oradell, N.J.-based full-service
advertising agency, is the creative group responsible for the new campaign.

GIS challenged Sigma to develop a new branding campaign for four accounting software products, while conveying our companys market leadership and confidence we have in our products," said Mary Pizzichino, vice president, sales and marketing, GIS. With that in mind, the creative execution needed to convey that same confidence."

The result: multiple new print ads that take you from the office to the beach, and from the office to the golf course, and sends the message that you can relax because GIS is taking care of everything back at the office. The creative steps that we have taken lets the potential customer know that they can concentrate more on growing their business, not on the software helping to run the business." explained Bob Santangelo, executive creative director, Sigma Group.

The print campaign kicks off this month with the tagline, Another Satisfied GIS Client," and will run in such publications as Money Management Executive and International Fund Investment in both the U.S. and the U.K. Online marketing components will follow launch of the ad campaign.

To view the new print ads, go to http://www.sigmaadvertising.com/press_release/GIS_beach.html

Sigma Group is a fully integrated advertising agency that provides advertising, marketing, and interactive services for a wide variety of business-to-business, consumer, industrial and hi-tech clients. We team with our clients to develop results-oriented creative strategies by providing smart thinking that helps them build their brands and accelerate sales of their products and services. Sigma Group was the only N.J. based agency named as one of the top 50 agencies in BtoB Magazines 2004 Top Agencies" report. We represent many respected and well-known companies in the Northeast and employ 33 professionals. Find us on the web at www.sigmagroup.com.

About Global Investment Systems, Ltd.
Formed in 1992 after a management buyout from Price Waterhouse, GIS is headquartered in Hackensack, N.J., and has offices in Chicago and Dublin, Ireland. The company maintains over 145 installations of its products throughout the world in 21 countries, servicing more than 3,500 mutual funds, hedge funds and portfolio accounts with more than $300 billion in assets under management.

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