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Rideau Recognition Solutions Launches New Customer Loyalty Program - Signs Multimillion Dollar Deal with Major Canadian Financial Institution

Rideau Recognition Solutions, North Americas leader in corporate incentive and employee recognition solutions, today announced that it has signed a five-year, multimillion dollar contract to provide a customized Customer Loyalty package to one of Canadas premiere financial institutions.

New York, New York and Montreal, Quebec, August 18, 2004 – Rideau Recognition Solutions, North Americas leader in corporate incentive and employee recognition solutions, today announced that it has signed a five-year, multimillion dollar contract to provide a customized Customer Loyalty package to one of Canadas premiere financial institutions.

The new Rideau program is designed to enable the financial institution to reward and retain its loyal customers. Customers will earn points for every purchase made on their credit card. These points can then be redeemed for a wide range of branded merchandise, gift certificates and travel via a specially designed client reward web site or an offline catalog. Rideau will administer the points and the web site, supply the merchandise, provide comprehensive call center support and handle all shipping services directly to the end users. Rideau will begin managing the program early this fall.

This competitive contract win marks an important milestone for Rideau as it immediately positions us as a leading provider of end-to-end customer loyalty packages," said Peter Hart, Rideaus Chief Executive Officer. This adds a significant new service offering to our portfolio of recognition and reward programs and leverages our existing technology, infrastructure and supplier network. We expect Customer Loyalty programs to be a significant growth sector for us going forward."

To support the expected growth, Rideau also recently announced an expansion of its Montreal distribution facility, which will enable Rideau to offer 24-hour shipping turnaround times on certain inventoried items.

Rideau offers a comprehensive suite of outsourced recognition solutions that help organizations build enduring and meaningful relationships with their employees and customers. These end-to-end solutions include Service Awards programs to recognize employee milestones and celebrate achievements, Performance Awards to recognize and reward daily behaviors and activities, Corporate Merchandise to retain customer relationships and build brand loyalty, as well as Customer Loyalty programs to successfully manage and nurture client relationships.

About Rideau
For over 90 years, Rideau has helped its clients recognize, reward and retain their employees and customers. With offices throughout North America, Rideau is a market leader in providing a comprehensive suite of outsourced recognition solutions. Rideaus scalable, web-enabled platforms can be integrated into an end-to-end enterprise recognition system that helps clients optimize their people, performance and profits.

Rideaus clients include large organizations such as RBC Financial Group, Lucent Technologies, Harris Bank, Molsons, Scotiabank, Bell and many other Global 500 corporations. Rideau has been named by Profit Magazine as one of Canadas fastest growing companies. For more information, please go to http://www.Rideau.com or call 1.877.789.0449 extension 240.

Contacts:
Peter W. Hart Chief Executive Officer
Tel:(877) 789-0449 ext. 240
Email: PeterHart@Rideau.com

Scott Lawrence
Maison Brison
Tel: (514) 731-0000
Email: scott@maisonbrison.com

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.