Corporate subscribers can account for as much as 35% of a mobile operators revenue

(PRWEB) August 8, 2004 -- Research and Markets announces the addition of this new report entitled "Capturing and Retaining Corporate Mobile Subscribers: Opportunities in Latin America" to its offerings.

Enterprise subscribers represent the most profitable mobile communications segment due to their lower churn levels and intensive use of voice and data. Despite their small numbers, corporate subscribers can account for as much as 35% of a mobile operators revenue. At the same time, however, they require a lot of time and attention. Operators hoping to successfully penetrate this lucrative market often have to sacrifice some of their efforts in appealing to other segments.

This report forecasts subscriber growth and revenues generated by the Enterprise segment in Latin America and profiles operators that have successfully attacked this important market. In addition to sizing the most profitable market segment in terms of subscribers and revenues, this report examines best practices of mobile operators in Latin America — and, to some extent, globally — that have had particular success in capturing and retaining subscribers in this market.

Detailed case studies on capturing and retaining mobile subscribers in Latin America are presented for Nextel Mexico, Telefónica Móviles Chile, Telcel BellSouth, Verizon Wireless US and Vodafone.

This report is invaluable for mobile operators and handset vendors as they try to understand not only how these markets will evolve over the next several years, but also what things are working well today in these segments.

Report Contents:

Executive Summary

Introduction
- Money Talks
- A Shake-Up

Sizing the Corporate Market
- Mexico
- Brazil
- Argentina
- Colombia
- Chile
- Venezuela

Case Studies in Capturing and Retaining Corporate Customers
- Nextel Mexico
- Telefónica Móviles Chile
- Telcel BellSouth
- Verizon Wireless US
- Vodafone

Current and Future Drivers
- Customer Retention
- Sales Distribution Models
- Technology
Voice Quality & Coverage
Positioning
Unified Marketing Message
Device Availability
Roaming

Applications & Services
- Wireless Sales Force Automation
- Push-to-Talk
- Corporate E-mail and Messaging
- GPS
- Mobile Voice on the Campus

Conclusions

For a complete index of this report click on http://www.researchandmarkets.com/reports/220767

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