Bite Tech, Inc. Taps nParallel to Craft a Point-of-Purchase Brand Communication and Merchandising Solution
nParallel Designs and Produces Displays for Remarkable Sports Mouthguards
MINNEAPOLIS - August 10, 2004 - Can you imagine a sports mouthguard that not only protects teeth and reduces the risk of concussion but also inhibits the growth of bacteria and enhances the wearers athletic performance? Edge Sports, Inc., a division of Bite Tech, Inc., Minneapolis, Minn. (www.edgeprosports.com) has achieved this breakthrough with its new line of Edge Protection mouthguards. The company has a distinct vision for brand communication and product merchandising. To translate their concepts into a system of fixtures that builds brand awareness, educates consumers on product attributes and prompts a purchase, Bite Tech turned to nParallel, the brand communication, merchandising strategy and display company headquartered in Minneapolis.
We wanted a partner whose passion and innovation matches our own,” says Jon Kittelsen, founder and chief executive officer, Bite Tech, Inc. nParallel offers a compelling combination of proven capabilities in brand interpretation, creative design and precise production.”
nParallels comprehensive program for Bite Tech encompasses strategic brand communication, graphic and fixture design, fabrication and packaging, warehousing, and fulfillment and shipping to sporting goods retailers and dentists. Our design challenge is to realize Bite Techs vision in a set of components (freestanding and countertop displays as well as slat wall add-ons) in a complete Edge Mouthguard sales package to support product roll-out,” says Tom Van Hercke, president and chief brand strategist, nParallel. We are delivering a solution that works for specialty sporting goods retailers, big box stores, dental offices and other channels.”
About nParallel
Brand marketers and retailers know that store designs, merchandising systems and tradeshow displays enhance the brand experience, engage customers and drive sales – if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the brand communication, merchandising strategy and display company – a new firm with twenty years of creative achievement. Whether the venue is a retail store, mobile marketing or a tradeshow, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production and the budget bottom line. Seeking uncompromised excellence? Call 952.886.7140.
-end-
|
