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All Press Releases for August 17, 2004 Subscribe to this News Feed      
 

Talking Pizzas - The New Advertising Medium for Super Bowl?

Newly invented, unique, hand held food embossing (imprinting) tools are expected to create lasting gourmet impressions for consumers and new revenue streams for advertisers. Interactive Super Bowl advertising of embossed team logos and messages would be fun and quite effective. The cost would be a fraction of traditional advertising mediums (like TV commercials) and would be a mega hit, lasting indefinitely instead of minutes.

New York, August 18, NY 2004 - Pizza is the most popular food consumed while watching the Super Bowl. Two unique food embossing/imprinting inventions called the "Roller" and the "Stamper" are expected to create lasting gourmet impressions on fast foods like pizzas, as well as huge revenue boosters. In a recent, annual national new consumer products hunt contest, they were voted to be in the top ten best. With little more than the price of these award winning food embossing hand tools, just about any establishment that sells or serves or delivers foods can now sell food advertising space. Messages like "Super Bowl Sunday", "Happy Birthday" or "Congratulations" written around the crust of a pizza for special events, would be easy as pie.

On a corporate level, MSNBC's late and great news maven and talk show host, Jerry Nachman envisioned powerhouses like "ABC (Television) would pay Domino's (Pizza) to put "Monday Night Football" on a pizza crust." Interactive Super Bowl advertising would cost a mere fraction of the price of traditional advertising mediums like tv commercials that can run into the millions of dollars per minute. Pizza pie crust embossing would have dramatic impact and would be on everyone's lips, creating tasty smiles. Good food presented in good taste sells. Moreover, the association of the food eaten during an event or experience, would make these future food aromas, tastes, and mere sight, into a positive, conditioned memory response of the embossed advertisement.

Advertising guru Richard Kirshenbaum, president of Kirshenbaum, Bond, and Partners, on national television agrees saying, "For example, if we were launching "Mystic Pizza" today, the movie, it would be fabulous." In addition, National Public Radio (NPR) reporter Brian Unger, proclaimed that food embossing is "One of the greatest achievements of the technological age".

Food embossing on pizzas, cheeses, vegetables, melons, ice creams and even brownies is quick, easy, and child's play. Many "embossed foods" (called "pizzals"), along with Chef Pizzal demonstrating on video, is a must see on the awards winning website, http:/www.gourmetimpression.com. Special events like the Super Bowl, having impressionable memories become associated and bonded with good food and good fun, perhaps lasting a lifetime.

There are no additional costs other than the initial price for the Roller and the Stamper. Therefore, repeat impressions or imprinting for advertising, costs nothing, yet generates additional revenue streams for the restaurant or caterer embosser. "All this translates to loads of fun and tremendous sales profits," says Gourmet Impression's CEO, Rich Errera. "More than 46 countries worldwide, having thousands expressing food embossing interest are hungry to own these magical kitchen tools. Notification on our products availability list include Disney, Costco, the Vatican, hotels, bakers, restaurants caterers and other eateries."

Commercial and consumer demand has been phenomenal. Investors and manufacturers are needed and urged to contact Gourmet Impression ASAP for ground breaking, lucrative opportunities on a global scale. Whether sold on television infomercials, retail outlets, catalogs, or directly to the trade, the "Roller" and the "Stamper" are sure to be fun, moneymakers on several levels.

Happy meals that "talk" bring more customers, enjoyment, and increased profits.
The Super Bowl, with a side Super Platter of "Pizza Pizzals" promise to be delicious, memorable entertainment. Advertising on foods is a trend, soon to be eaten up by the world and in all languages, leaving tasty smiles.


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Rich Errera
GOURMET IMPRESSION LLC
631-930-6014
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