MarketingCentral and Strata Announce Strategic Alliance

Companies integrate agency software systems to automate agency workflow.

ATLANTA, GA; CHICAGO, IL (PRWEB) September 19, 2004 -- MarketingCentral, the leading provider of project management, collaboration, and communication tools specifically designed for marketing services agencies and marketing departments, and Strata Marketing, Inc., the leader in software applications for the media industry, announced new integration plans today.

"Strata Marketing's software is used by media planners and buyers in hundreds of ad agencies to develop and execute media plans," stated David Drucker, Vice President of Strata Marketing. "At various stages of the media planning process, each of these agencies needs to put media planning and buying documents and information in front of clients. Email is the choice today. However, email isn't really very good at helping the agencies really manage the feedback and approval process. Our clients needed a better solution, so we teamed with MarketingCentral, a company that is 100% focused on Web-based review and feedback tools."

"For any agency that struggles with email, and for those whose deal with several decision makers or people in the review process, MarketingCentral is far superior to email, courier or fax," added Dave Ryan, Chief Executive Officer, MarketingCentral. "Our mission is to provide a best-of-breed solution for full client communication that includes all the files and information that flow from within the agency to the client, including media related files. This gives the client one location to check up on everything going on at the agency - media, creative, invoices, everything."

Added Bill McInerny, "It's the focus on marketing ROI that is driving agencies to provide online customer relationship management and communication systems. Marketing departments are being asked to work differently now, to be more fiscally responsible and to be more in control. So, they are asking their agencies for tools that help. They are asking for tools to make communication more efficient, tools that improve quality, and tools that speed time to market. MarketingCentral helps agencies ensure maximum marketing ROI for their clients."

About Strata Marketing, Inc
Strata Marketing develops premier software applications for the media industry. Electronically connecting research through traffic and billing, Strata products are the first choice of over 10,000 media professional in more than 1000 companies the United States and Canada. The Chicago-based company licenses its products to the radio, television, cable, and media buying industries. Visit Strata at www.stratag.com.

About MarketingCentral
MarketingCentral is a leading provider of marketing software tools for corporate marketing departments and marketing services agencies with more than 6000 users in over 800 different companies throughout the world. For corporate marketing departments, MarketingCentral's Marketing Operations Center provides total marketing resource management for complete automation of the marketing department. For advertising, design, interactive, and public relations agencies, MarketingCentral's AgencyCentral provides comprehensive client communication and collaboration tools. With an uptime performance of 99.98% since 1998, MarketingCentral provides reliable, robust, and secure marketing productivity tools that are easy to use, afford, and implement. Visit MarketingCentral at www.marketingcentral.com.
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