’s New Web Design Revs Up Designer Fragrance Sales

Share Article, one of the leading Internet retailers of discounted designer fragrances reports a successful relaunch of their website.

Since its inception in June 1998, has been in the forefront of on-line fragrance retailing featuring such brands as Giorgio Armani, Esteé Lauder, Ralph Lauren and Elizabeth Arden. The new website relaunch features a fresh new design and a format that offers shoppers a more pleasant and interactive shopping experience.

One of the key features of the new design is flashing vignettes and lifestyle imagery that invite the customer in to shop. Navigation has been enhanced with the use of eye-catching graphics and simpler formats. New sections have also been added such as the “Gifting Center” which makes it simple and easy for customers to shop for fragrance gift sets of the most popular designer fragrances as significant savings.

“Much like shopping for fine fragrances in a European perfumery, our goal was to make the virtual shopping experience at enticing and engaging”, says William Portnoi, Director of Marketing for “Customers are visually invited in to our store and encouraged to shop. And, with our exceptionally large selection of discounted designer fragrances and 2-day shipping at no extra cost, customers get the selection and service that has made America’s Leading On-Line Perfumery."

In the first few weeks of the relaunch, redesign has received only positive accolades from their loyal fragrance shoppers. According to William Portnoi, “Of all the e-mails we have received, there has been only positive feedback, and no negative”. In fact the company is pleased to announce that fragrance sales have been steadily rising since the relaunch, and look to make this holiday season one of the best on record!

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William Portnoi, Marketing Manager
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