(PRWEB) January 3, 2005
Pirozzolo Company Public Relations has been named to promote ForSite(tm), a new mold fighting product by EnviroCare Corporation of Wilmington, Massachusetts.
The DIY protective coating product for consumers and builders began its retail rollout at The Home Depot outlets in Florida.
Pirozzolo Company was selected based on founder Dick Pirozzolo's extensive public relations experience in the home manufacturing or "systems built" industry. This include over 20 years of public relations service to log home, post and beam and timberframe companies. He is the author of four popular books on home building and design and has promoted numerous home improvement and interior decor products.
EnviroCare's ForSite(tm) goes on like paint or clear stain and is ideal for homeowners, building contractors, remodelers and property managers who want to stop mold before it starts. ForSite (tm) active ingredient is a non-toxic, EPA and FDA approved silver-based additive that can last a lifetime in wall cavities where mold can grow undetected.
"ForSiteÂ is being introduced at a time when many insurance companies offer terrorism coverage but will not insure against the extraordinary risk of mold. This is an indication of the serious liability risk mold and mildew poses and why this product is so timely," explains Bryan Redler, CEO, EnviroCare Corporation, whose company pioneered silver-based mold-resistant coating technology and remediation products with the earlier introduction of E-CoatÂ for professionals.
ForSiteÂ may be applied in all wall cavities, usually at the dry-in stage before windows are installed, as well as on such porous surfaces as concrete where the mold can gain a foothold. ForSiteÂ may also be used in conjunction with mold remediation as a final step in restoring water-damaged building materials.
According to Pirozzolo, " ForSiteÂ is a patent-pending product based on long-lasting anti-microbial properties of engineered silver, long proven to prevent the growth of mold, mildew and odor-causing bacteria. The silver in ForSiteÂ is has a big advantage over traditional paint additives that degrade over time. Because the active ingredient is inorganic, the pre-mixed, silver-based ForSiteÂ remains effective indefinitely."
As part of the campaign, says Pirozzolo, "We will educate homeowners, mass merchandisers and other retail decision makers and contractors. Simply put, the silver in ForSiteÂ releases silver ions in the presence of moisture to inhibit mold. Silver is regularly used to prevent microbes in medical applications such as implants, and in food production and water filtration systems. Studies have shown that silver-based anti-microbials have a life expectancy of more than 140 years."
We will also promote other real estate applications such as apartment buildings, offices, hotels, hospitals, air-handling and ventilation ducts and restaurants including food preparation areas. Construction materials such as plywood, boards, Drywall, OSB/Sheathing, concrete panels and other masonry products may be coated with ForSiteÂ before or after installation.
ForSiteÂs EPA registered and FDA-approved silver-based additive is non-hazardous to ship or handle. No special licensing or training is needed. Application cost is three to ten cents per square-foot Â far less than the unbridled cost of correcting a mold and mildew problem and the liability associated with its well-publicized consequences.
Dick Pirozzolo, APR, has been an accredited member of the Public Relations Society of America since 1978. HFN Kommunikations, Frankfurt, represents Pirozzolo Company in the EU.
EnviroCare Corporation was founded in 1999 and is a member of Associated Building Material Distributors (ABM).
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