Strong Demand for Interactive Multimedia Presentations Assure Continued Growth for Princeton Disc

Princeton Disc announces the creation of its new division, Princeton Multimedia Group (PMG). This division focuses on the development of media-rich marketing tools and solutions such as interactive multimedia presentations for CD or DVD, graphics and print design, custom website development, website redesign, internet audio/voice-over, and DVD production. This new venture is a natural evolution to the services that Princeton Disc has already been providing companies nationwide for the past 20 years.

(PRWEB) January 5, 2005 -- Princeton Disc announces the creation of its new division, Princeton Multimedia Group (PMG). This division focuses on the development of media-rich marketing tools and solutions such as interactive multimedia presentations for CD or DVD, graphics and print design, custom website development, website redesign, internet audio/voice-over, and DVD production. This new venture is a natural evolution to the services that Princeton Disc has already been providing companies nationwide for the past 20 years. These services include CD and DVD duplication/replication, custom CD/DVD printing and packaging, as well as CD/DVD duplication equipment.

Princeton Disc is one of the few duplication companies in New Jersey that has continued to prosper for over 20 years in this highly competitive field. While so many other companies in its market have come and gone, Princeton Disc is growing and is now adding this wide variety of creative multimedia services to its portfolio. Hewlett Packard, AOL, Merrill Lynch, Cornell University, Century 21, the ASPCA, and Morgan Stanley are just some of the companies that have utilized PMGs services.

Princeton Multimedia Group was developed in response to requests from existing Princeton Disc customers for new and innovative ideas to market and promote their companies, products and services. In mid 2003, customers began to seek assistance from Princeton Disc for printed graphic design services, and thereafter they urged us to enhance the content on their CD marketing presentations. Using PowerPoint for such a task used to be common, and although effective, it is considered limited in impact and capabilities when comparing the finished product to those created with the latest multimedia development tools, such as Flash technology and others.

We believe that Princeton Multimedia Group will further stimulate the growth of Princeton Disc and will expand its market share," says Avi Itzhakov, CEO of Princeton Disc. The overwhelming demand for these services required us to open the new division with an innovative operational infrastructure and a dedicated website www.princetonmultimediagroup.com as well as to employ full-time personnel to support the ongoing demand." Added Avi, Establishing the new division enables Princeton Disc to provide its customers with one stop shop capabilities and turn key solutions, from the creative services of the inception/creation of the CD/DVD content, to duplicating and packaging, to fulfillment services at the highest quality possible".

The strong demand, from both current accounts and new customers looking to promote their products and services are exceeding PMGs expectations, which will ensure future business growth for Princeton Disc.

The majority of requests from Princeton Disc customers were originally for interactive marketing presentations that can be viewed on CD, DVD or the web along with graphic design. More customers began requesting website development and multimedia presentations on CD business cards and the new demands branched out into areas such as video production, and DVD authoring.

The Princeton Multimedia Group division is now offering a wider array of products and services: creative multimedia marketing consultation services, graphic design services, CD, DVD and web based interactive solutions such as sales and marketing presentations, new product launches, interactive sales catalogues, special events, software simulations, and website development/e-commerce/hosting. PMG provides education and training solutions such as computer based and web based training, and training simulations. The division is also providing voice over, video production and DVD authoring services along with Princeton Discs custom CD and DVD duplication and packaging solutions.        

The growing popularity of interactive presentations on CD or DVD media is vastly becoming the marketing tool of choice, as well as an important revenue generator for many industries," states Lisa Conti, co-founder and VP of Business Development for Princeton Disc. Princeton Multimedia Group is designed to increase and improve your target markets knowledge and awareness of your business products and services by offering so many innovative solutions." Another key benefit to creating an interactive presentation is that once it is developed, the company can then experience a website transformation to match the look of the presentation. The web transformation is very affordable because all of the art and layout ideas from the presentation are utilized and can be arranged quickly, while putting a new spin on the companys image.

Based in Point Pleasant Beach, NJ, Princeton Disc has been serving all types and sizes of businesses since 1986. Its on-site facility allows the company to offer a wide variety of services to customers nationwide. Management is already anticipating an enthusiastic reception from existing and new clients when Princeton Multimedia Group officially executes its advertising campaign. The campaign will contain coupons for discounts on website design and multimedia presentations, free consultations on web design and development, as well as a contest for a free website makeover.

For more information, please contact Stephanie Scola, Marketing and Public Relations Coordinator, Princeton Disc at (732) 892-5655 x 317. You can visit us on the web at www.princetondisc.com or PMG at www.princetonmultimediagroup.com.

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