SEO Expert Speaks at MITX CEO Roundtable Series

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Discussion includes Integrating Search Optimization into Your Marketing Plan

SEO expert Stephen Turcotte, President and Founder of Backbone Media in Waltham, will speak at the MITX CEO Roundtable Series on January 6th, 2005. Turcotte will address fellow CEOs, Presidents, Managing Partners and owners of private companies on how to integrate search engine optimization into their marketing plans. To attend or learn more about this event, click here.

Turcotte will review seven non-technical habits Website marketers can use to significantly improve rankings and long-term company competitiveness. Search engine optimization topics will include choosing and targeting the right keywords, optimizing and leveraging press releases and white papers, and an overview of recent survey data that shows how business decision makers use search.

Since founding the company in 1996, Turcotte has become a leading SEO expert and is enthusiastic about sharing his knowledge. Most recently, he was interviewed by Mark Mills on WBIX radio in November and was also quoted and referenced in the September publication of American Executive. “Search engine optimization has become a mainstream marketing technique in the past two years,” Turcotte says. “It's important for marketers to understand how it really works and how they can maximize ROI and create more leads through a long-term comprehensive strategy.”

As a website design, website development and search engine optimization company, Backbone Media uses an integrated strategy to boost clients’ search engine positions. Its clients include leading pharmaceutical and public relations companies, law firms and software companies. Backbone was recently recognized for its Online Marketing Strategy for Schwartz Communications at the MITX Awards in November.

As an SEO expert, Turcotte is a member of the MITX CEO Roundtable Content Committee and SEMPO’s (Search Engine Marketing Professional Organization) B2B Subcommittee. Backbone Media is also a SEMPO Circle Member.

To attend this event or learn more about it, click here.

About MITX

The Massachusetts Innovation & Technology Exchange (MITX), formerly known as MIMC, accelerates business opportunities and professional development for those who seek to create business advantage through the innovative application of technology and services. MITX is the region’s premier association for thought leadership, technology trends, building business relationships and professional training and development. MITX is headquartered in Boston. For more information please go to

About Backbone Media

Backbone Media’s mission is to help companies reach their active prospects online and profit from their online investment. Since 1996 Backbone Media, Inc. has been helping companies integrate high impact website design with innovative and effective search engine optimization strategies. Backbone Media, Inc. is headquartered in Waltham, MA. For more information about Backbone Media and SEO expert Stephen Turcotte, please visit

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