Market America and Dr. Shari Lieberman Partner to End Unhealthy Dieting

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Transitions Lifestyle System Targets More Than Carbs or Calories

Market America, Inc. and Dr. Shari Lieberman, renowned author of “Dare to Lose: 4 Simple Steps to a Better Body” and the best-selling book “The Real Vitamin and Mineral Book,” today announce a partnership to develop Transitions™, a comprehensive lifestyle system based on the latest nutrition science. Transitions is designed to encourage healthy living and diet according to Glycemic Index, a “good-carb,” low-fat answer to the diet debate.

“Americans have gotten caught in an endless cycle of dieting, trying the newest diet on the market,” said Lieberman. “What the designers of these diets do not tell consumers is that these diets can actually make you fatter. Fad diets are a temporary fix to a lifelong problem. People need to change their lifestyle in order to lose weight and keep it off. You cannot avoid bread and pasta forever.”

Transitions, unlike many diets currently on the market, does not cut out carbohydrates or ask consumers to starve themselves. Instead, it teaches healthy eating according to Glycemic Index, stress-reduction and regular exercise. The system includes:

•    Lifestyle journal to help chart progress, provide healthy living information and motivation

•    Exercise and stress-reduction tips to enhance weight management

•    Delicious, portion-controlled meals designed to increase healthy eating

•    Healthy shakes and bars for nourishing snacks

•    Nutritional supplements tailored to help reduce cravings and promote health

A low Glycemic Index diet minimizes food-induced blood sugar spikes. Those spikes in blood sugar can result in higher insulin levels, causing the body to store fat. Low Glycemic Index foods include fruits, vegetables, grains and proteins. These foods are staples in the diets of indigenous and tribal people around the world where obesity is virtually nonexistent.

“Market America is extremely pleased to have Dr. Lieberman on board with us,” said James Ridinger, Market America’s president and CEO. “Her work as an author and scientist is impressive. The current craze of low-carb, high-protein diets is unsustainable in the real world where we all struggle to eat healthily. Transitions is not a diet and can truly help people change their health situation.”

The Transitions Lifestyle System is available now but will officially launch in February 2005 at Market America’s Leadership School conference in Miami. Dietary supplements designed to aid in weight management are currently available through Market America’s more than 100,000 distributors.

About Shari Lieberman, Ph.D.

Dr. Lieberman earned her Ph.D. in clinical nutrition and exercise physiology. She is a Certified Nutrition Specialist, a Fellow of the American College of Nutrition, a member of the American Academy of Anti-Aging Medicine, a board member of the Certification Board for Nutrition Specialists and President of the American Association for Health Freedom. She is the recipient of the National Nutritional Foods Association 2003 Clinician of the Year award. She is a published scientific researcher and a presenter at numerous medical conferences. Dr. Lieberman has been in private practice as a clinical nutritionist for more than 20 years and serves on the faculty of two universities.

About Market America

Market America’s unique business model combines the power of the Internet and One-to-One Marketing to sell innovative products and services through independent distributors around the world. The company’s efforts in Mass Customization and Customer Relationship Management have resulted in explosive sales and impressive growth.

Founded in 1992, the company has realized more than $1.5 billion in suggested retail sales. The company now has more than 100,000 independent distributors worldwide and plans for a 2005 launch into the Pacific Rim. More information is available at http://www.marketamerica.com.

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