Niagara Thermal Products Retains eXubrio to Expand Marketing and Sales Programs

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Niagara Thermal Products retains Paul McAfee, CEO of marketing consulting firm eXubrio, LLC, to expand Niagara Thermal's marketing.

Niagara Thermal Products today announced that it has retained local marketing consulting firm eXubrio, LLC, to expand its marketing into new markets.

Niagara Thermal Products LLC, a 23-year-old heat exchanger manufacturing company based in Niagara Falls, NY, is exploring new market segments for its products. The company currently is known as NDM/Kintex ( It serves the Military, Aviation/Aerospace, Marine, Electronics, Telecommunications, Automotive and Industrial markets. The company’s expertise includes the design and manufacture of air-to-air, air to liquid and liquid-to-liquid heat exchangers, as well as heat sinks, cold plates and heat transfer fin surfaces.

“With assistance from eXubrio’s Paul McAfee, we are exploring which new target segments to approach to increase our sales as well as how to more fully penetrate those that we currently participate in,” said Barry Heckman, president and CEO of Niagara Thermal Products. “We are looking at international markets for our current products, as well as new market segments.”

“Niagara Thermal has many years of success in its existing markets, combined with recently introduced new and expanded business capabilities,” said Paul McAfee, founder and CEO of eXubrio. “We are helping them develop value propositions and value delivery systems primarily aimed at new markets so that they can accelerate their sales growth.”

About Niagara Thermal

Niagara Thermal’s products are available in a wide variety of materials including Aluminum, Stainless Steel, Copper, Copper Nickel and Nickel Alloys. Its current product line includes heat exchangers (air to air, air to liquid, liquid to liquid) typically used for oil cooling, fuel cooling, intercooling, aftercooling, condensing and evaporating, as well as heat sinks, cold plates and heat transfer fin surfaces used in a wide variety of electronics, telecommunications and laser applications. The company serves civilian and military aviation/aerospace, military vehicle, marine, electronics, telecommunications, automotive and industrial markets.

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About eXubrio

In 2002, Paul McAfee founded eXubrio. eXubrio’s mission is to help companies improve their marketing and sales effectiveness without undue strain on budgets. The company provides full-service marketing strategy, value proposition development, messaging, Public Relations, marketing communications, graphic design, lead generation, and website management services. eXubrio integrates every element of a client’s marketing communications programs to build sales - while conserving marketing expenses.

Since its founding, eXubrio has successfully served clients in California, New York, Massachusetts, Minneapolis, and Louisiana. In early 2003, eXubrio added an associate in Israel to extend its services to that vibrant high-technology market. Paul McAfee also serves as pro bono Entrepreneur in Residence at the University of Rochester's Office of Technology Transfer and the State University of New York's University at Buffalo (UB) Technology Incubator. eXubrio has offices in Amherst and Rochester, New York, and Tel Aviv, Israel.

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Media Contacts:    

Niagara Thermal Products LLC        

Barry Heckman

+1 (716) 297-0652

eXubrio, LLC

Paul McAfee

+1 (716) 568-0329

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