Ubi Soft Selects Eiko Media to Help Integrate Real World Products and Brands into the World of Video Games

Ubi Soft, one of the worlds largest video game publishers has selected Eiko Media Inc. as their preferred agency to assist in bringing real world products into their suite of video game titles.

Detroit, MI (PRWEB) January 7, 2005 -- Ubi Soft, one of the worlds largest video game publishers has selected Eiko Media Inc. as their preferred agency to assist in bringing real world products into their suite of video game titles.

Eiko Media is the industrys first agency to focus specifically on representing game publishers in integrating real world products and brands into the world of video games. This is accomplished through pervasive product placement. By working with the game publisher, you are always keeping the integrity of the game in mind. Our goal with Ubi Soft is to bring opportunities that fit the titles which seek sponsorship," Says Craig Daitch, co-founder of Eiko Media.

Advertising within video games is just beginning to scratch the surface with corporations seeking a cutting-edge way to promote their companys products to the youth market. With Gen Y hungry to consume media, over 92% play video games according to a June 2003 report by Teen Research Unlimited. Furthermore, according to Nielsen Entertainment, In-game ad recall is significant, with over one quarter of active gamers recalling ads from the last game they played.

We look forward to a fantastic relationship with Eiko Media," Says Jeffrey Dickstein Strategic Sales & Licensing Manager for Ubi Soft. Their background in understanding the modern youth demographic compounded with their knowledge of new technologies gives them a tremendous advantage in servicing Ubi Soft."

About Eiko Media
Eiko Media provides a wide range of new media agency services with a strong focus on marketing to the Gen Y demographic. Their cadre of professional services include pervasive product placement within video games, executing wireless campaigns via SMS, MMS and WAP technologies, and conceptualizing cutting edge urban/collegiate promotions on university campuses. For further information, contact Eiko Media at +1-313-237-6825.

About Ubisoft:
Ubisoft is an international producer, publisher and distributor of interactive entertainment products. A leading company in the multimedia industry, Ubisoft's strong and diversified lineup has grown considerably, as has Ubisoft itself. As well as steadfastly continuing to partner with several high-profile companies, Ubisoft has also confirmed its presence on the global market by developing its own exceptional properties. Founded in 1986 in France, Ubisoft is now present on every continent, both through offices in 21 different countries including the United States, Morocco, Germany, and China and through sales of products in over 50 countries. The group is dedicated to delivering high-quality, cutting-edge videogame titles to consumers around the world. Ubisoft generated a turnover of 453 million euros for the 2002/2003 fiscal year, up 23% over the previous fiscal year. To learn more, visit www.ubi.com.

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