DETROIT, MI (PRWEB) January 8, 2005
Hoping to drive home the spirit of the Motor City, the recently opened Coach Insignia restaurant will soon sport a new industrial sculpture co-created by a Ford automotive designer.
Ford GT designer Camilo Pardo teamed with industrialist Michael Chetcuti to create a 12-inch chromed aluminum "Coach" sculpture for the upscale restaurant that sits atop the GM Renaissance Center downtown.
More than three inches thick, the sculpture depicts the old Fisher Body coach insignia logo as a three-dimensional abstraction.
ÂThe Detroit name is huge in design circles all over the world right now,Â said Ron Rea, designer of the Coach Insignia interior, who commissioned the work. ÂThis piece says ÂDetroitÂ.Â
ÂBeyond that, it is an absolutely stunning blend of design and high technology. It should be in the Museum of Modern Art,Â said Rea, a Detroit-based designer with an international reputation of his own.
ChetcutiÂan avid design enthusiast and collectorÂand Camilo have discussed their shared affinity for industrial aesthetics since ChetcutiÂs Livonia-based firm Quality Metalcraft developed several key parts for CamiloÂs elegant design of the GT.
Based on a simple drawing Camilo made on a napkin, and bound only by size constraints from Rea, Chetcuti put all of his companyÂs high-tech fabrication capabilities to work at executing the difficult Coach piece.
First, Quality Metalcraft engineers turned CamiloÂs drawing into a three-dimensional computer aided design using Unigraphics. Next, the block of solid billet aluminum was machined to exacting specificationsÂwithin two-tenths of a thousandth of an inchÂusing a wire electronic discharge machine (EDM).
ÂThatÂs the only way you can get that sharp of an edge,Â Chetcuti said. ÂTo do that by hand would take months.Â
After machining, the piece was actually in six pieces that were sent out for chrome plating before being screwed and doweled together at varying depths to produce the 3-D effect.
ÂIt all worked. It all clicked,Â said Chetcuti, who owns the lone replica of the Coach sculpture.
ÂThe fact that (the restaurantÂs piece) is number two of just two, that it is not going into production, that is what makes this a work of art,Â said Rea.
Chetcuti and Camilo worked so well together that the artist was able to make most of his design changes with a few phone calls. ÂWhen you have a design that flows, you can do it by phone,Â Camilo said. The multi-talented Camilo also paints large canvasses with a classic sports car or racing theme, and he has even designed and hand-sewn costumes worn by models at Ford auto show displays.
The collaborators plan to display the replica version of their coach design at their annual DesignerÂs Night party January 11th at CamiloÂs downtown loft studio. Last year the two unveiled a suspended sculpture made of discarded GT 40 parts at the same event, which is open to anyone carrying a designer business card.
For further information contact:
Quality Metalcraft Public Relations