PR in the Rockies: Small Town Company Serves Big City Clients
Proof that the dream is alive: Mary Engel writes, edits and consults for clients all over the world from her offices in Bozeman, Montana.
Bozeman, MT (PRWEB) January 8, 2005 -- One computer in a remote canyon in Montana hums with assignments from around the world. From here, hundreds of thousands of words have emanated over the last ten years, selling products and ideas via national publications, international brands and internet sites. One writer is responsible for this flurry of electronic activity, an unassuming woman who is happy to call herself "Copy Geek."
Mary Engel is now at the helm of Faith River Communications, a business she built herself out of nothing but sheer determination and an unflagging belief in the power of the Internet. Her clients include powerhouse advertising agencies, internationally recognized product brands and cutting edge industries such as DigitalThink, a San Francisco-based e-learning company that serves a number of Fortune 500 clients.
"Sometimes, when I'm quietly doing my thing in my office in Bozeman, I pause to just sort of marvel at this possibility," says Engel. "I mean, here's me, but no one necessarily knows this is going on from here. I reach people all over the world, but few know that it comes from here."
Engel often jokes that she is hidden away in her Montana "mole hole," but the truth is that she is generating top-notch writing and editing for A-list clientele. Her work for some web sites has been so profitable that it has been plagiarized by copycats who have been served with cease-and-desist orders. Ultimately, Engel and her clients are happy to be the leaders online, the ones who set the bar for effective marketing communications.
Currently, about half of Engel's client list is from out-of-state contacts, businesses for whom she performs more than satisfactorily without ever meeting them face to face. The other half are a mixture of local or regional clients made up of advertising agencies, public relations agencies, businesses and nonprofits.
"I'm thrilled to promote Montana business, and to demonstrate that top talent exists here," says Engel. "There are countless talented people around Bozeman, artists and writers and musicians and filmmakers who are creating amazing, high-impact work that rivals anything in LA or New York. This is an incredibly talent-rich community, but people tend to keep a low profile so you'd barely know the depth of what exists here. "
In that environment, Engel says, it's hard to feel very self-important about one's own business. Yet she has grown a business based entirely upon her own talent in a competitive market -- not on just the Bozeman scene, but nationwide as well.
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