New Jewelry Company Koru Combines Sculpture and Design. Koru LLC Donates a Portion of the Revenue from Heart of Hope Jewelry Sales to Camp Heartland to Support Their Valuable Work

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Koru LLC a company specializing in sculptural jewelry, announces the launch of its online store Â? Koru (which means Â?jewelryÂ? in RouvinenÂ?s home country of Finland) promises to offer affordable, modern and sculptural jewelry, which is designed and made in the USA. This company strives to market jewelry, which is timeless, elegant and simple.

Koru’s birth was a motivational challenge of building a unique brand in a competitive contemporary jewelry market. The Heart of Hope, The Kiss and The Family of Faith collections as well as future pieces will feature a combination of sculpture and design. “Every collection of our jewelry is a work of art,” says Rouvinen. “We wanted to create an exclusive, beautiful jewelry collection that would be right for all occasions -not only for special events, but from day to night, distinctive yet surprisingly affordable.” The person behind these beautiful designs is Sculptor and Jewelry Designer Gloria Tew.

Visit the website – – to view the new 2005 collections. Price points range from $79 -$1,300. Koru’s jewelry is made in .925 sterling silver and 14K gold.

Necklace & Earrings Based On Sculpture at Camp Heartland

The Heart of Hope Jewelry is copyrighted by Sculptor and Jewelry Designer Gloria Tew and based on her original 15-foot sculpture located at the Camp Heartland Center, a camp for children afflicted and affected by HIV/AIDS. When she designed the sculpture, Tew set out to create a symbol of Hope, Love and Courage. She artistically combined three elements: the teardrop to represent the pain and suffering a child with AIDS goes through; the question mark for when they ask “Why Me?”; and the heart to express what Camp Heartland is doing to reach out to these children. For more information on Tew, go to

Koru will donate a portion of the revenue from Heart of Hope jewelry sales to Camp Heartland to support their valuable work. Camp Heartland was founded in 1993 to enhance the lives of children through year-round support, advocacy, recreational programs and community AIDS awareness efforts. For more information, go to

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Mervi Rouvinen
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