November 2004 Nielsen/NetRatings* Figures Confirm Without any Doubt that Meetic is Leader of European Online Dating.

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According to the latest data compiled by Nielsen NetRatings* (November 2004) for Western Europe, the online dating website Meetic is beating all the records from both a quantitative and qualitative standpoint in Europe. Compared to its closest competitors: meetic generates 3 times more visited pages, the number of meetic's UV is almost 30% higher, the average of time spent by users on meetic is 1.5 times longer.

How long before all European singles will be meeting thanks to Meetic?

Meetic, the European specialist site for online dating, is a frontrunner in the new social phenomenon of meeting people online. According to the latest data revealed by Nielsen NetRatings for the countries of Western Europe, Meetic is breaking all the quantative and qualitative records to date. Taking all countries into account, the evaluation institute reports more than 340 million pages visited on the meetic sites alone, that’s 3 times more than the closest competitor site (ilove) in terms of the sheer quantity of pages visited.

meetic is also the site that attracts the greatest number of visitors in the world of dating with 1,681,000 UV in Europe. That’s 30% more than our closest competitor.

Finally, on average, meetic users chat for longer periods and stay connected for 54 minutes compared to 34 minutes for our closest competitor.

“All the indicators measured by Nielsen prove beyond any doubt that meetic is indeed the leader of dating websites in Europe contrary to what you may be led to believe by match.com who, in a recent communication on the subject of the Nielsen findings, added together its own reach (UV) and those of all its partners to compare them to the results achieved by meetic alone, excluding our 60 partners (yahoo.it, virgilio.it,web.de,lastminute.co.uk, yahoo.es or free.fr for example)! In any case, and despite the fact that Meetic is visited by 420,000 more UV than this competitor, the notion of reach is not the sole criterion by which to evaluate the performance of a dating website. From a quality point of view the visit length is also highly significant and, on average, the duration of a visit to meetic is 13 times longer than visits to match.com” explains Marc Simoncini, CEO and founder of meetic.

About meetic

Meetic was created at the end of 2001 by Marc Simoncini, former CEO and founder of the i(france) network, and is currently the number one online dating service in Europe. Meetic has already attracted over 9 million single European members, and several tens of thousands of new users log on every day.

Meetic is a multimedia tool that is accessible via the web, by SMS, by telephone, and by Wap and i-mode ©. It is designed for the new generation of ‘cyber-singles’, helping them to find their soul mate in a quick, sharp, modern, and efficient way.

A team of regulators composed of professionals representing eight different nationalities validates every photo, write-up, video and vocal presentation before putting them online to ensure an optimal quality of service.

The success of meetic is largely thanks to the thorough controls carried out on the site, the technological advances that it incorporates and the efficiency of the marketing strategy.

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  • Source: Médiamétrie / NetRatings – Nielsen / NetRatings – all rights reserved by Médiamétrie / NetRatings

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