So, You've Got Your Marketing Plan... Got Mission and Vision?

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Sales Staff Need A Clear Mission and Vision To Achieve Marketing Plan

Each year hotel owners review budgets and marketing plans, looking for increases in guest room occupancy, meeting and banquet facilities and catering revenues. It is the job of the hotel director of sales and staff to meet these increases. The marketing plan therefore must reflect where these goals will be set and how the staff will achieve the desired results, both monthly and quarterly. The importance of a marketing plan that includes a clear mission and vision for all to follow is paramount.

“Submitting your marketing plan for the upcoming year is a major responsibility for hotel directors of sales” says Caroline Ederer. “Mission and Vision Statements: Discover your Path to a Successful Business Future helps create an effective marketing plan by aligning everything you need to address from square one simply and efficiently.”

With "Mission and Vision Statements: Discover Your Path to a Successful Business Future," marketing plans become an important document for a department’s objectives and plans for the expediting of its goals. In fact, a marketing plan for any business enterprise, department or organization can benefit from a vision driven approach to marketing rather than a quota or problem driven approach.

About "Mission and Vision Statements: Discover Your Path to a Successful Business Future," a workshop and seminar in one e-book, available for $49.97 in pdf format at

About the GenesisGroup:

For twenty years the GenesisGroup has provided guidance and business training to organizations and leaders representing all types of enterprises.

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Donald Midgett