“BET Takes Canada” New Campaign Launch

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Foreground Image Inc. a post-production and new media design house today announced its production partnership with BET Canada.

Foreground Image Inc., a post-production and new media design house, today announced a production partnership with BET Canada. Kicking off its latest campaign designed to raise awareness in the Canadian Market for the BET brand, producer Wanda Fisher and Foreground Image plan to launch 30 sec and one-minute spots titled “BET Takes Canada". With footage shot in both Montreal and Toronto the spots are intended to show the connection and loyalty that Canadians have with the BET channel. “We are very excited to show the international interest in BET and working long term with BET Canada to provide local programming” said Michael Thiessen, Production Manager for Foreground Image. Foreground Image has been heavily involved in working with producers of urban content over the years, including Director RT’s video “About 2 Change”, which won the Best Music Video award at the 2004 MTV2/Urbanworld Film Festival and “The Throwback” nominated by Much Music for Best Independent Video. “Canadians are always hungry for access to a wide variety of arts, culture and music programming. BET’s plan to expand its reach fits with this theme and Foreground Image is confident it can deliver the high quality that the BET network expects,” said Michael.

"Working with Foreground Image and its creative team has been a great experience,” said Yvette Thomas VP of BET Canada. “Our project came in on time and on budget with an initial reaction that has been even better than we had expected. We look forward to the new year and the up coming projects.” The launch for the new spots are planned for the beginning of 2005.

About BET Canada

BET Canada part of BET, Inc., a subsidiary of Viacom, Inc. (NYSE: VIA), is the leading African American multi-media entertainment company. BET is committed to establishing the most valued consumer brand within the African-American marketplace. It accomplishes this mission by delivering quality entertainment and information, to the growing African American consumer base using a variety of media properties.


About Foreground Image Inc.

Foreground Image Inc. is a high technology design and post-production facility. Its innovative portfolio is built around the design, production, and editing of uncompressed video, sound design, motion graphics, and interactive software. http://www.foregroundimage.com/video_film.asp


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Michael Thiessen
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