What Do CEOs Need to Know About Search Engine Marketing? The Revenue Journal Spells It Out

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Search engine marketing is the new, hot battleground. CEOs and company owners who want to come out on top will want to read Kristin Zhivago's search engine article in the Revenue Journal.

Search engine advertising and search engine optimization are the hottest new marketing tools being employed right now.

“This is the new battleground,” says Kristin Zhivago, editor of the Revenue Journal. “Fierce battles are being fought for the best search engine results, and there will be huge gains and losses as companies fight to dominate their category. Money is being yanked out of traditional marketing efforts and poured into search efforts. Search vendors are springing up like rabbits--both the professional, ethical type and the promise-them-anything type.”

Business owners and CEOs who want to end up on top in the search engine game will want to read the search engine article in Kristin Zhivago’s Revenue Journal webletter, entitled “What CEOs need to know about search engines.”

“We all understand the appeal of search engine marketing,” says Zhivago. “Being able to reach the consumer with your message and a link to your site--at the precise moment he has a need--is as close as we’ve gotten to marketing nirvana. But successful search engine marketing has its own rules and strategies, is highly competitive, and is evolving rapidly. Success requires exacting attention to search phrase popularity and response levels. Your search phrases, ad or listing, landing pages, and shopping areas must offer a seamless, persuasive path for the customer. And your search phrases must match the language that customers actually use to find you.”

The article, located at http://www.RevenueJournal.com/rj/searchmarketingforCEOs.cfm, tells company owners and CEOs how to succeed at search engine marketing and avoid the pitfalls.

The Revenue Journal is a free webletter for company owners who want to increase their sales and are looking for practical, real-world marketing strategies and advice. It is written by Kristin Zhivago, a 35-year marketing veteran and the author of the Rivers of Revenue, a book that explains how to use the customer’s natural buying process to sell more successfully.

To subscribe to the Revenue Journal, sign up at http://www.RevenueJournal.com. For more information about Kristin Zhivago, visit http://www.zhivago.com. Rivers of Revenue can be found at http://www.RiversofRevenueBook.com and Amazon.com, where it has earned a 5-star rating average from readers.

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Kristin Zhivago
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