(PRWEB) January 12, 2005
AmericInn is one of the fastest growing upscale limited service lodging chains in the United States, with 220 locations currently open or under development. Competing across the luxury-economy and mid-market segments, the success and savvy growth is due to the unique AmericInn product and market niche. AmericInn is dedicated to the concept of growing a dynamic franchise lodging system designed to maximize the success of each franchisee while exceeding guest expectations by providing Quiet Nights, Rest Assured.
AmericInn selected Blizzard Internet Marketing, Inc. for their extensive knowledge and expertise in online hospitality marketing. ÂWe have great expectations that Blizzard will take AmericInn to the next level of success,Â said Jon Kennedy, Senior Vice President of Marketing and Franchise Development. ÂWe look forward to a productive partnership with Blizzard and the positive impact they will bring to the AmericInn Lodging System.Â
Blizzard's goal for this marketing plan will be to drive traffic to http://www.americinn.com for lodging related searches in each geographic area where AmericInn has an existing franchise. In order to achieve this goal, Blizzard will include extensive keyword analysis and web site optimization, localized competitor and market research, Pay-Per-Click campaign management, and proactive link building, all with personalized account care.
Ben Henderson, Blizzard Sales Executive, explains, ÂOur services are result-driven. Blizzard's goal is not only to send more traffic to the clientÂs site; it is also to increase the conversion rate of site visitors, turning them into real-time reservations. With this in mind, itÂs easy to see why our services are much different than those of the average Internet marketing provider.Â
In addition to promotion management, AmericInn will be utilizing the Blizzard Tracker, ROI Edition, which allows Blizzard to analyze the effectiveness of PPC campaigns, such as in Overture, and to track conversions, including the dollar amount spent through online bookings.
Blizzard Internet Marketing, Inc. has provided website design, hosting, and promotion services to the hospitality industry since 1997. The company is owned by Trent and Susan Blizzard, and is located in Glenwood Springs, Colorado. Blizzard has over 2,500 national and international clients. The companyÂs customer base consists mainly of independently owned hotels, motels, country inns, bed and breakfasts, vacation rentals, and resorts, as well as spas and outdoor adventure companies.
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