MarketingSherpa and KnowledgeStorm to Host Teleseminar: “Email Marketing Metrics - What's Working in B-to-B Email”

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Teleseminar featuring latest facts and figures on email marketing from MarketingSherpaÂ?s Â?Email Marketing Metrics ReportÂ?

What's really working for you?

KnowledgeStorm, the Internet’s top-ranked technology search site, today announced it will be hosting a joint teleseminar on January 13, 2005 with MarketingSherpa, a media company that publishes newsletters and reports featuring case studies, results data, and best practices for marketing, advertising, and public relations professionals.

Laurie Hood, vice president of marketing for KnowledgeStorm and Stefan Tornquist, a metrics editor with MarketingSherpa, will lead the teleseminar, “Email Marketing Metrics -- What's Working in B-to-B Email.” Based on an exclusive survey of KnowledgeStorm customers and a new MarketingSherpa report – “Email Marketing Metrics Guide” – Hood and Tornquist will present what more than 2,293 marketers said works -- and what doesn't -- from their own email marketing experiences.

In this free educational teleseminar find out what B2B marketers have revealed about their email marketing budgets, response rates, and lead generation tactics. Discover how your opt-in, open, click, and conversion rates compare to the norm and how to beat the averages.

The presentation is scheduled for Thursday, January 13, 2005, at 4:00 p.m. (ET). For further information and to register for the free teleseminar, please visit KnowledgeStorm’s web site at:

About MarketingSherpa

MarketingSherpa, Inc. is a media company publishing newsletters and special reports focusing on case studies and best practices for marketing, advertising, and public relations professionals. MarketingSherpa’s reporters and editors interview experienced and innovative marketing professionals to ask them, "What's really working for you?" Then they share their tactics, advice, and results data in their newsletters and special reports. Over 173,000 subscribers read read MarketingSherpa’s newsletters every week, and thousands shop at the SherpaStore. For more information, visit and

About KnowledgeStorm

Founded in 1998, KnowledgeStorm is the Internet's top-ranked vertical search site. With the largest online index of IT solutions, KnowledgeStorm offers technology buyers a free, easy and comprehensive means to match business requirements to a "short list" of technology providers and to stay current on technology topics and trends. This information is available through the KnowledgeStorm Network, which includes, specialty search sites and syndication partners. Technology vendors use KnowledgeStorm's efficient, effective lead generation services to fill sales pipelines with motivated and educated buyers. For more information, visit

MarketingSherpa, SherpaStore and their logos are trademarks of MarketingSherpa, Inc.

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.


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Tara Biller
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