Mediathink Media Forecast for 2005: Content is King

Time shifting, RSS, broadcast televisions use of the 'Live Event strategy to boost ratings, tougher times for the cable industry, the convergence of TiVO type devices by electronics manufacturers, and the coming booms in the Search Engine Optimization and Rich Media industries, are just a few of the areas covered in Mediathinks 2005 Media Forecast.

Atlanta, GA (PRWEB) January 12, 2005 -- Mediathink, a full service marketing consultancy, today released its annual Media Forecast for 2005.

In 2004, a number of key media thresholds were crossed. Over 50% of Internet users are now on broadband, more spam was sent than legitimate email, and 18-54 year olds would rather be online than watching TV," said Tom Barnes, Mediathink CEO. He continued,"2005 will mark the beginning of a great migration in media strategy, creation, and consumption."

Time shifting, RSS, broadcast televisions use of the 'Live Event strategy to boost ratings, tougher times for the cable industry, the convergence of TiVO type devices by electronics manufacturers, and the coming booms in the Search Engine Optimization and Rich Media industries, are just a few of the areas covered in Mediathinks 2005 Media Forecast.

You can view the Media Forecast here:
http://mediathink.com/forecasting/predictions05.asp

One of the big takeaways according to Barnes is the massive content demands placed on both B2C and B2B organizations in 2005. Barnes commented, As marketing channels become more fragmented, brands need to be generating more content in a more defined way. Channel management and content strategy become key priorities."

About Mediathink
Mediathink is a full service marketing consultancy with a focus on strategic development, content strategy, and the linkage to marketing financial performance. Mediathink provides clients with a unique ability to deploy and account for marketing, content and sales initiatives. To learn more go to http://www.mediathink.com

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