Small Business Website Design: Why Not Having a Website Costs Small Businesses

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With Internet Sales having outshone traditional retail sales this past holiday season, the incentives for small business website design and Internet marketing have never been more apparent

While traditional retail sales for this past holiday season showed only a marginal increase over the previous year’s, VeriSign, the leading provider of intelligent infrastructure services for the Internet and telecommunications networks, announced in that e-commerce data they had collected shows that the 2004 holiday shopping season (Thanksgiving through Monday, December 27) yielded a total of $8.8 billion in online shopping purchases, a 24 percent increase as compared to the same period last year. And with online retail sales projected to exceed $269 billion in 2005, or 11% of all US retail sales, many US retailers are now beginning to realize that small business website design and Internet marketing is a viable option for harvesting consumers and profits.

Who, you might ask are all those shopping so enthusiastically online and what are they buying? Simple – they could quite possibly be your mother, father, grandparents, friends and quite likely that nosy next door neighbor who swears she wants nothing to do with “that high tech stuff” but is buying everything from prescription drugs to frozen dinners online. So, why should a nosy neighbor’s buying habits concern you, a small business owner? Primarily because it points to a booming online retail industry unrestricted by factors such as age and location and you are small business owner looking for ways to gain visibility, and ultimately profits, without having to spend very much in the process.

Undoubtedly, running a small business is hard; anyone who’s ever attempted and succeeded at it can tell you that small business costs are enough to scare even some of the most determined entrepreneurs away from starting a new business. Not only do you have to deal with the endless workings that go into keeping the administrative aspects of your business running smoothly but you also have to take into account the numerous other variables such as consumer desires and motivations, consumer behavior, market trends, which all then have to add up to an equation that will turn often uninterested or unaware prospects into actual paying customers. Often developing traditional marketing and public relations campaigns, or parting with thousands of dollars to hire expensive marketing firms to conduct them for you, seems the only solution to increasing your company’s profitability and getting you back to what you do best: running your business. However, traditional marketing that is effective can be expensive, if not downright unaffordable for many small businesses leaving them with half-cooked marketing plans that are unsuccessful in gaining results. Unfortunately, many small business owners fail to realize the cost of not having a website or Internet marketing plan. Website design and Internet marketing is an option that is not only cheaper than traditional marketing in the long run, but offers owners a more reliable means of tracking their ROI.

While traditional marketing campaigns have their place and should not be completely eliminated from a company’s marketing plans, the days of Grand Sales promotions, walk-in-giveaways, press releases, brochures, and even direct mail mean nothing without the power of the Internet to back them up and more efficiently spread your company’s message. "Through the online data we collected, we have seen clear changes in consumer behavior such as accelerated weekday shopping activity, more confidence in buying digital goods from e-commerce sites, an increase in gift-certificate purchases as well as the direct impact of shipping lead times on sales," said Trevor Healy, Vice President of Payment Services at VeriSign. Because the growing ecommerce trend is unrestricted by age, income level, and gender. According to a Nielsen//NetRatings survey nearly 75% of U.S. households have Internet access at home, meaning practically anyone with the means, e.g., Internet access, is more likely to conduct some form of online business transaction at some point in their surfing history and that your website, online store and products can be accessible to consumers without them ever having to leave their home to conduct a transaction. With the right Internet marketing plan you can ensure that your target audience is not only aware that you’re out there but can easily access your products and/or services.

According to Chris Winfield, President of thriving New York-based website design and Internet marketing firm 10e20, LLC, “Whether it’s paying bills online, reading the newspaper online, or shoe-shopping online, the Internet and the wallet are increasingly becoming inseparable which means that the opportunities for small and mid-sized businesses are endless especially with website costs priced considerably less than a traditional marketing campaign.” Winfield, a Search Engine Optimization (SEO) expert whose company specializes in website development and Internet marketing solutions for SME’s says that regardless of common misconceptions fueled by a fear of the “unknown” and inflated web design costs by less reputable website design firms, taking your business online to reap the benefits of the upward progression in e-commerce sales is easy when you go with a firm that knows how to implement sound E-commerce solutions, SEO strategies, Pay-Per-Click (PPC) Advertising, and Link Management strategies which can help an equally sound website rocket to the top of the Search Engines Results Pages (SERP’s) and, in effect, bring customers right to your front door, or in this case, your Homepage. “Through utilizing our six step SEO plan we’ve had clients like SoftwareCEO, a leading portal for chief executives, vice presidents and managers of software companies, get to the number 1 and 2 spot out of over 27 million search results for their relevant terms,” Winfield says, “and that’s money they can take to the bank”.

So, while traditional marketing has its place, the benefits of and incentives for incorporating small business website design and Internet marketing plans into a scaled back marketing campaign can’t be denied. In todays increasingly high-tech world, having a strong presence on the Internet means strong profits for your company.

For more information on website costs and benefits and help with mapping out an Internet marketing strategy for your company logon to, or call 1-866-921-4330 for a free consultation and plan of action report for small business website design.

About 10e20, LLC

10e20 Website Design is THE global search marketing and web development company. Clients include Virgin, Ford, SoftwareCEO, and 350+ others. As seen in the New York Times, USA Today, the Wall Street Journal, Inc. Magazine, the LA Times, CNET, Boston Globe and many more. 10e20 is headquartered in Brooklyn, NY and has a second office located in West Palm Beach, FL. Effective and affordable — 10e20!

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Checkey-Ann Beckford


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