Shaving's a Growth Business for King of Shaves - UK Sales Increase to 7m - Only Gillette bigger
Latest market share data from Information Resources, Inc. (year to 27th November 2004) shows King of Shaves branded software in 'major growth mode' in men's shaving preparations and facial skincare. Sales rise to 7m. Fastest growing, pulling away from Nivea for Men. Brand selling more than ALL private label. Only Gillette bigger...
(PRWEB) January 13, 2005 -- King of Shaves Rules! Latest official market share data released by IRI (Information Resources, Inc. demonstrates the power of delivering 'The World's Best Shave' with UK sales of King of Shaves shaving and skincare products in substantial growth mode.
Headline figures (shaving preparations including gels, oils, foams and soaps) show:
- Overall shaving preparations market declining in value from 62m to 60m.
- King of Shaves brand sales rising to 7m (11.6% share)
- Gillette brand sales rising just 900,000 to 35.2m (60% share)
- Nivea for Men brand sales rising just 100,000 to 4.4m (7.3% share).
All other shaving brands are in substantial sales decline, including:
- Drugstore & Supermarket Private Label (declining to 6.4m from 7.8m);
- Simple for Men (Accantia): Declining to 576,000 from 680,000)
- Noxzema (Procter & Gamble): (declining to 630,000 from 650,000)
- Wilkinson Sword|Schick (Energizer): declining to 700,000 from 1.1m
- Colgate Palmolive: declining to 2.2m from 2.5m
Saving Faces, As Well As Shaving Them!
In addition to King of Shaves' growth in shaving, it is also the number 2 men's facial skincare brand in the UK.
For the year ending 27th November 2004, the men's 'facial skincare' market was worth 26.2m up from 22.5m the previous year.
Nivea for Men's sales were up to 17.2m (65% value) followed by King of Shaves Skincare up to 2m (7.4%). King of Shaves ASC2 range nearly tripled its sales in a year. The number 3 brand is Simple, with sales of 1.4m (1.5m previously).
Notes to Editors: King of Shaves was created in 1993 by Will King, founder and CEO of KMI, a privately owned UK corporation. King of Shaves AlphaGel DDS shaving gel won FHM UK 2005 Male Grooming Award for Best Wet Shaving Product. KMI is also responsible for the King of Shaves 'XCD' men's skincare products, 'Ted Baker' fragrances and 'Fish, Born in Soho' hairstyling brand
For more information, please contact Will King at KMI on +44 1494 783066
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