Elenz & Associates Matures to Benefits Age

Elenz & Associates, and independent insurance broker based in Palatine, IL, has changed their name to Benefits Age. The new name better reflects their continued focus on employee benefits. Benefits Age remains an outspoken advocate of Health Savings Accounts (HSAs).

Palatine, IL (PRWEB) January 13, 2005 -- Elenz & Associates, a leading provider of employee benefits packages for companies doing business in the Midwest, today unveiled their new corporate identity: Benefits Age. The new name and logo are effective immediately, and better reflect the insurance brokerages focus and future growth plans.

The name Benefits Age suggests a new era, which I believe weve entered," says Tim Elenz, President. Offering your employees health, dental, life, etc. isnt so much about insurance as it is about the choice between the benefits you offer and the quality of your workforce."

Weve been specializing in employee benefits for eighteen years," Elenz continues, and felt that our name should ultimately reflect that fact. The insurance industry is rife with Property and Casualty brokers and Life Insurance brokers who look to institutionalize their involvement in office administrations, then sell them on other lines of insurance they may know little or nothing about. Employee benefits is too complex a field to dabble in."

The conversion to Benefits Age is accompanied by an updated logo and a redesigned website www.benefitsage.com which features a comprehensive area devoted to the newest insurance plan design, the Health Savings Account (HSA).

HSAs arent the silver bullet for the health care crisis, but they are a step in the right direction," according to Jenny McGinnis, a Benefits Age broker specializing in small business accounts. Its a benefits decision that boils down to the question, 'Would you rather hand the money to the insurance company or straight to your employees? Tax-free deposits earning tax-free interest with tax-free withdrawals. For businesses with a relatively young, relatively healthy workforce, and low turnover, the HSA makes a lot of sense."

About Benefits Age:
Recognized as one of the leading employee benefits specialists in the Midwest, Benefits Age has been providing innovative group benefits solutions since 1989 to companies ranging from small family owned businesses to large national corporations.                    

Contact Information:
Sean McFadden
Director of Marketing
800-317-0181
847-397-5300
847-397-5304 (fax)
http://www.benefitsage.com

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