Happy Cows, Unhappy Activists - Commentator Suggests PETA Lawsuit Loss Merits Review

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A commentary by Alex Avery of the Center for Global Food Issues on the failed PETA lawsuit asking California dairies to stop their Â?happy cowÂ? marketing campaign is available at milkismilk.com.

A commentary by Alex Avery of the Center for Global Food Issues on the failed PETA lawsuit asking California dairies to stop their “happy cow” marketing campaign is available at http://www.milkismilk.com. Avery addresses misleading marketing claims associated with animal welfare issues as part of his regular Milk is Milk Blog found at http://www.milkismilk.com/blog.htm.

Past topics address by Avery at Milk is Milk include:

•         Fear-based marketing scaring children and parents about milk safety: http://www.milkismilk.com/2005/01/pure-milk-pure-bull-there-is-new-bully.html
•         Exploitive journalists-turned-activists attack the safety of milk for fame and fortune: http://www.milkismilk.com/2005/01/theyre-back-former-journalists-turned.html

The Center for Global Food Issues staff conducts research and analysis of agriculture and the environmental concerns surrounding food and fiber production. The Center uses its worldwide overview of food and farming to assess policies, improve farmers' understanding of the new globalized farm economy, and heighten awareness of the environmental impacts of various farming systems and food policies. The key to the Center's success has been its global perspective, the only relevant viewpoint for the 21st century.

Center web sites include:

http://www.cgfi.org
http://www.earthfarmfriendly.com
http://www.highyieldconservation.org
http://www.mad-cow-facts.com
http://www.milkismilk.com

Contact:            

Alex Avery

Center for Global Food Issues

http://www.cgfi.org
(540) 337-6354

info@cgfi.org

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