2004 Pierce Mattie Public Relations Awards of Excellence "...And The Winner Is..."

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The polls are closed and the winners are in for the 2004 Pierce Mattie Public Relations, Inc. Over 3,000 media representatives from top consumer magazines such as Vogue, Elle and Allure along with popular TV networks as E!, MTV and CNN cast a vote on who they thought should win the Pierce Mattie Public Relations, Inc. Publicist of the Year Award.

Nominations were made internally by the team and by the firm’s clients and then sent to an outside judging company who tallied the votes from the media. Publicists were notified of their award the night of the ceremony. The criteria was based on the publicist(s) who had demonstrated the following:

•Best guidance on press trips

•Ability to call in the last hour and get a quote for a story

•Most original pitch and press copy

•Ability to put an entire broadcast segment together for the media with their client portfolios

•Capability to source out the best cocktails parties to take editors to

Constance Marie Wherrity took home the award for Publicist of the Year. Wherrity, who directs a team of four brand advocates and manages the publicity campaigns for beauty brands Jane Iredale Mineral Cosmetics, Institut’ DERMed, Ojon haircare, Baxter of California, CelluliteRx and Senscience haircare, pulled in over 36 percent of the votes from magazine editors and segment producers. Wherrity was awarded a six day and five night trip for two to Paris with full accommodations paid by Pierce Mattie Public Relations, Inc.

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Other winners include:

Most Original PR Campaign: Consumer Launch of Eye Care - Lance Buckley

Media Placement of the Year: “W” Magazine with the Beauty Max Styling Iron - Edy Eliza

Highest Placement Frequency in a single volume: 13 hits in American Spa Magazine - Missy Patrice

Platinum Service Award: going above and beyond the call of duty on a daily basis - Josh Blaylock

All nominees received a one year membership to New York Sports Club and cash prizes.

Award Images:


Meet all the Nominees:


Beauty luxury lifestyle and wellness message board:


Pierce Mattie Public Relations, Inc. the US leader in publicity for the beauty, health and fitness industries, has the opportunity to highlight those publicists that have demonstrated “Out of the Box” creative tactics keeping them ahead on the forecasting of consumer buying trends. With this in mind PMPR brand advocates are armed with the tools to deliver luxury brand positioning, while increasing the client’s bottom line. For more information on the Publicist of the Year awards or Pierce Mattie Public Relations, Inc. please call 212-243-1431 or


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