What’s Next? Boomer Business Summit Reveals New Research, Case Studies and Marketing Strategies for those Serving the 50+ Market

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The Summit and its $10,000 Boomer Business Plan Competition will present prominent leaders in marketing, product development, funding and other business aspects important to those serving the fastest-growing U.S. segment, the 50+ consumer Â? now 76 million strong.

The second annual What’s Next? Boomer Business Summit will be held March 9-10, 2005 at Loews Philadelphia Hotel. It will lead into the 2005 Joint Conference of the American Society on Aging (ASA) and The National Council on the Aging (NCOA), March 10-13, 2005 in Philadelphia.

It is an official designated event of the 2005 White House Conference on Aging (WHCoA).

The Summit and its $10,000 Boomer Business Plan Competition will present prominent leaders in marketing, product development, funding and other business aspects important to those serving the fastest-growing U.S. segment, the 50+ consumer – now 76 million strong.

Presenters include top experts from healthcare, financial services, media, advertising, travel, housing and the aging community. The keynote is "A Global Look at Boomer Demographics" with Joseph Chamie, Director, Population Division, Department of Economic and Social Affairs, United Nations. Other sessions include "Media and Marketing Strategy - Radio, Search and Integrated Marketing Solutions," "Health, Drugs and Fitness: Trends and Surprising Opportunities," "An Investor's Perspective: How to Capitalize New Businesses that Tap the 50+ Market," and more.

Register early and save! To register, visit http://www.boomersummit.com.

$10,000 Boomer Business Plan Competition is a global competition for early-stage businesses, entrepreneurs and students who are developing products and services for the boomer market. It is the first and only business plan competition in the world that is focused on a specific market segment; in this case consumers age 50+. The top five finalists will present their plans on March 10, 2005 and the Grand Prize winner will be chosen.

Event sponsors include Tyco Healthcare, Cendant Corporation, LesConcierges, Inc., AARP Services, Inc., MetLife Mature Market Institute, The Hartford, Ceridian, IBM, LifeCare, The Wall Street Journal Encore, and CD Publications.

Co-producers are the ASA and its Business Forum on Aging, the Center for Innovation and Entrepreneurship at the Leavey School of Business, Santa Clara University and Mary Furlong & Associates.

Mary Furlong & Associates

Mary Furlong, Ed.D., CEO, has guided the online and offline marketing strategies for major U.S. corporations for their 45+ age markets for over 20 years. She is an executive professor of entrepreneurship at Santa Clara University. She founded the nonprofit organization SeniorNet in l986 and ThirdAge Media in l996. See http://www.maryfurlong.com.

The American Society on Aging (ASA)

Based in San Francisco, ASA is the largest professional membership association in the field of aging in the United States. ASA's more than 6,000 members comprise a national multidisciplinary community of those who work with older adults. The Business Forum on Aging (BFA), a constituent group of ASA, includes more than 200 businesses that serve people over 50. See http://www.asaging.org.

The Center for Innovation and Entrepreneurship, Santa Clara University

Established in 1998, the Center for Innovation and Entrepreneurship is an essential part of the Leavey School of Business at Santa Clara University. The Center's mission is to enhance the body of knowledge, teach the theory and foster the art of innovation and entrepreneurship. The Center seeks to integrate both graduate and undergraduate students in its efforts, as well as faculty pursuing research in a variety of disciplines. See http://www.scu.edu.

Media Contact:

Mary Furlong or Marty Silberstein

Phone: 510-530-5802

Email: inquiries@boomersummit.com

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