Tempe, AZ (PRWEB) January 13, 2005
SurfNet Media Group, Inc. (OTCBB: SFNM) (http://www.surfnetmedia.com) has launched a new strategic focus and business direction, according to its Chairman and new CEO, Robert Arkin. With its branded VoiceAmericaÂ Broadcast Network (http://www.voiceamerica.com), a pioneer in Internet radio web publishing since 1999, SurfNet will focus on the creation, promotion and distribution of a robust and differentiated suite of products and services delivering niche-specific content, including live and prerecorded talk radio programs, on-demand libraries, desktop video theater and consumer value-added and tie-in promotions. In addition, SurfNet is launching two new branded stations to provide genre-based content Â VoiceAmericaÂ Business (http://www.business.voiceamerica.com) and VoiceAmericaÂ Health & Wellness (http://www.health.voiceamerica.com), and expects to launch in the near future VoiceAmericaÂ Faith (http://www.faith.voiceamerica.com) and VoiceAmericaÂ Sports (http://www.sports.voiceamerica.com). SurfNet also anticipates creating, promoting and distributing additional genre-based stations in cooperation with well-known consumer brands and other enterprises in high value, opportunistic markets.
ÂContent is king, but distribution rules the roost,Â says Eric Schedeler, SurfNetÂs new President. To reach specific niche communities with highly targeted demographics and interests, SurfNet is building pioneering, new media distribution channels leveraging the modalities SurfNetÂs customers and partners use to reach their key constituencies. SurfNet will use multiple points of delivery to reach audiences, including VoiceAmericaÂs web sites, customer sites, community links, search engine optimization and direct launch from home pages and wireless devices.
Further facilitating SurfNetÂs initiative is its patented MetaphorÂ technology which becomes a catalyst for syndication of online content by enabling any web site to become a broadcast portal. Through activating a MetaphorÂ icon embedded on a computer or wireless device, users can tune in directly to a VoiceAmericaÂ station without going to the web site. To reach specific niche communities, SurfNet is creating innovative Âmini-portalsÂ built on a MetaphorÂ platform.
Forrester Research projects the size of the U.S. Internet advertising market to more than double from $7 billion in 2003 to $15.6 billion in 2008, representing a compound annual growth rate of 17.5% and outpacing ad industry growth overall. eMarketer estimates that online U.S. advertising for 2004 topped $9.1 billion, eclipsing the past record established in 2000 by $1 billion. According to the Online Publishers Association (OPA), 2004Âs growth in advertising spending generated extraordinary revenue growth among the major online media companies and a renewed enthusiasm for the medium as a whole. Pundits concur that the proliferation of broadband and growth of rich media cements the status of the Internet as the primary and preferred information medium for consumers of all ages. According to the OPA, in 2004, for the first time ever, content surpassed communications as the leading Internet activity as measured by time spent online.
SurfNetÂs vision is to capitalize upon the phenomenal growth in online advertising spending by becoming the market leader in the creation, distribution and promotion of niche-specific, online live and prerecorded talk radio programs, on-demand libraries, desktop video theater and specialty mini-portals. ÂThis is a new and exciting direction for SurfNet,Â says Mario Gallego, SurfNetÂs new COO. ÂAfter a thorough analysis of the companyÂs operations and direction and receiving valuable technical, operations and marketing input, we recognized that a major reorganization was in order. We have now redirected the company to quickly establish its position in online content development, now and in the future, with a differentiated product set that we can deliver to partners and consumers effectively and profitably.Â
SurfNet is implementing a new revenue model emphasizing multiple sources of revenue, including fees for content development and production; syndication; program sponsorship; online, direct response advertising; online, branded advertising; and consumer value-added and tie in promotions. SurfNet believes this represents an economically feasible, shorter path to significant revenues and return on capital, and will enhance its position for advantageous investment and corporate transactions. ÂThe key to SurfNetÂs success in the marketplace will be our ability to provide compelling content with high production values through simple and easy delivery channels, enabling advertisers to target specific audiences on a cost-effective basis,Â says CEO Robert Arkin. ÂThat is the essence of what SurfNet will deliver.Â
This news release contains certain "forward-looking statements" for purposes of the Securities and Exchange Commission's "safe harbor" provisions under the Private Securities Litigation Reform Act of 1995 and Rule 3b-6 under the Securities Exchange Act of 1934. These forward-looking statements are subject to various risks and uncertainties that could cause the CompanyÂs actual results to differ materially from those currently anticipated, including the risk factors identified from time to time in the CompanyÂs filings with the Securities and Exchange Commission.
denise.dion @ surfnetmedia.com
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