Brad Forsythe Releases Debut Book Bulletproof

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Risk Management Guru Pens Guide to Bulletproofing Small Businesses

According to the latest employment numbers, employees are leaving their jobs at record numbers and starting their own businesses – the entrepreneurial spirit is stronger than ever. Unfortunately, approximately 550,000 small American employer businesses will disappear in the coming calendar year alone, roughly 10 percent of all such U.S. companies; resulting in an enormous loss of private wealth and personal entrepreneurial dreams.

Why? Failure to manage risk, according to author and entrepreneurial expert Brad Forsythe, who is out to change this trend with the release of his first book, Bulletproof Your Business.

Forsythe explained that what is particularly tragic about this high failure rate is that much of it can be prevented if more entrepreneurs would simply practice a simple, proactive risk management program, such as the PreActTM process detailed in the “how-to” book. He states that too few small business CEOs are aware of the practice of risk management, let alone possess a clear understanding of how risk adversely affects them or how risk management provides a significant competitive advantage for those who practice it.

Featured in several media outlets and reviews from across the country: “Brad has written a truly amazing resource book that allows small businesses to mitigate their legal and financial risks when dealing with clients, suppliers and employees, and provide practical tools that address these issues before they become big problems.”

John Eckberg, business and career reporter for the Cincinnati Enquirer says, "Most business books offer anecdotes, stories and sometimes obtuse perspectives that have little to do with the reality of running a small business in the competitive world of American commerce. Bulletproof Your Business offers a refreshingly easy-to-read, yet in-depth approach to the daily challenges faced by just about every business owner in that elusive quest to turn revenues into profits. Every business owner in America should buy and study this book."

Forsythe adds, “Your company makes money only when your best resources are focused on innovation and improving customer relationships. But this critical focus can be terribly hard to maintain. When risk turns into trouble, it distracts your focus and forces you into the costly game of playing defense. Risk is controlling you. You can only lose until you retake the offense. Take control of risk – it’s easier than you expect.”

Bulletproof Your Business is a plain-English guide that shows companies how to simply and cost-effectively conduct risk management on a do-it-yourself basis. The book is available online at http://www.bradforsythe.com and retails for $59.95.

Brad Forsythe is certified from the Harvard Business School in small business strategic finance and is a 1975 honors graduate from Augsburg College in Minneapolis, completing his bachelor’s degree in communications. Forsythe began his career as an incentive travel manager and later moved to group sales manager within the hospitality division of American Airlines. In 1981, he co-founded Frequency Marketing, Inc. and served as its executive vice president overseeing legal, human resources and risk management. In 2003, Forsythe founded Best Practice Advisors, LLC., and teaches the professional practice of risk management for companies with less than 500 employees. He released his debut book, Bulletproof Your Business – Cutting Risk for Small Business Owners and Managers, in 2004. More information can be accessed at http://www.bradforsythe.com, and the book is available for purchase via the website.

About Us: Brad Forsythe holds a certificate from the Harvard Business School in small business strategic finance and is a 1975 honors graduate from Augsburg College in Minneapolis, completing his bachelor’s degree in communications. Forsythe began his career as an incentive travel manager and later moved to group sales manager within the hospitality division of American Airlines. In 1981, he co-founded Frequency Marketing, Inc. and served as its executive vice president overseeing legal, human resources and risk management. In 2003, Forsythe founded Best Practice Advisors, LLC., and teaches the professional practice of risk management for companies with less than 500 employees. He released his debut book, Bulletproof Your Business – Cutting Risk for Small Business Owners and Managers, in 2004. More information can be accessed at http://www.bradforsythe.com, and the book is available for purchase via the website.

Note To Editors:

A 300 DPI Photo of the Cover of the Book is Available Here:

http://www.bradforsythe.com/images/bookcover300.jpg
Brad Forsythe is Available For Interview

Headshot Is Available

Contact Info: Contact Rodger Roeser, Vice President

Justice & Young Public Relations

513.388.4706

rodger@jypublicrelations.com

Additional:

Company: Justice & Young

Country: United States

Contact: Rodger Roeser

Website: http://www.bradforsythe.com
Bus E-Mail:

Phone: 513.378.7055

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