U.S. Broadband Users Up 35.9% in 2004 - January 2005 Bandwidth Report

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The number of broadband users in U.S. homes increased by 35.9% in 2004. The growth of broadband users in the home outpaced the growth at work by 14.5%. In December, broadband penetration among active Internet users in the U.S. grew by 1.1 percentage points to 54.69%. 45.31% of US home users dial into the Internet with "narrowband" connections of 56Kbps or less.* The charts below, derived from Nielsen//NetRatings data, show trends in connection speeds to the Internet for United States users.

Home Connectivity in the US:

In December 2004, most active Internet users connect from home with broadband connections. Among narrowband users, 37.71% use 56Kbps modems, 4.85% use 28/33.3Kbps, and 2.75% use 14.4Kbps modems. In total, 45.31% of home users in the US connect to the Internet at 56Kbps or less (see Figure 1). http://www.websiteoptimization.com/bw/0501/

Broadband Growth in the US:

Broadband penetration in the US grew by 1.1 points to 54.69% in December, up from 53.59% in November. This increase is above the average increase in broadband of 1.0 point per month over the previous twelve months. Broadband share in the US should exceed 70% by December of 2005 (see Figure 2).


Work Connectivity:

Most workers in the US enjoy high-speed connections to the Internet. Most use a high-speed line such as a T1 connection, and share bandwidth between computers connected to an Ethernet network. The speed of each connection decreases as more employees hook up to the LAN. As of December of 2004, of those connected to the Internet, 81.39% of US users at work enjoy a high-speed connection, up 0.49 percentage points from 80.9% in November. At work, 18.61% connect at 56Kbps or less (see Figure 3). http://www.websiteoptimization.com/bw/0501/

U.S. Broadband Users Up 35.9% in 2004:

Over the past year, the number of broadband users in US homes grew by over 35.9%, according to figures provided by Nielsen//NetRatings. The growth in broadband users at work grew by 21.4%, trailing the growth rate in US homes by 14.5% (see Table 1). This lower growth rate is understandable, given the higher broadband penetration rate at work of 81.4%. Overall, U.S. broadband penetration grew by 11.84 percentage points from 42.85% in December 2003 to 54.69% in December 2004. Meanwhile over in the United Kingdom takeup has nearly doubled. The Register reports that by summer 2005, 99.6% of British homes and businesses will have access to DSL-based broadband.

Growth in Broadband Users (U.S., Unique Audience)

Location     Dec. 2003     Dec. 2004     Increase

Home         51,096,054    69,431,802    35.9%

Work         34,732,004    42,165,169    21.4%

Source: Nielsen//NetRatings http://www.netratings.com/

About The Bandwidth Report: http://www.websiteoptimization.com/bw/

The Bandwidth Report is a monthly roundup of connectivity trends in the US and elsewhere. Each month's bandwidth report offers the latest statistics in Internet connectivity and broadband trends, including:

  • Home Connectivity in the US
  • Broadband Growth in the US
  • Work Connectivity
  • Broadband Trends in the US, Canada, and other countries

About Web Site Optimization: http://www.websiteoptimization.com

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For a review copy of "Speed Up Your Site - Web Site Optimization" (New Riders, ISBN 0-7357-1324-3) or an interview with the author Andy King, contact: Matt Hockin, 503.246.1375, matt(at)interactivemarketinginc.com - http://www.interactivemarketinginc.com/

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