Pilatus Business Aircraft of Broomfield, CO with global headquarters in Stans, Switzerland, Hires J. Winsper & Co. After Formal Creative Agency Review

J. Winsper & Co., a full-service brand advertising and marketing communications agency, was chosen based on its luxury brand marketing, c-suite audience insight, aviation experience and international brand management.

Boston, MA (PRWEB) January 16, 2005 -- Pilatus Business Aircraft Ltd., of Broomfield, CO with global headquarters in Stans, Switzerland, recently engaged with J. Winsper & Co, a full-service brand advertising and integrated marketing communications agency, located in Chestnut Hill, MA.

Pilatus is recognized across the globe for manufacturing the worlds best single engine, turbo prop aircraft. In the annual survey of Corporate Aircraft Product Support conducted by Professional Pilot magazine, Pilatus PC-12 operators voted the company #1 in after- sale support for the third straight year. In addition, Pilatus Business Aircraft Ltd. recently celebrated the delivery of their 500th plane, a hallmark for the growing firm in an economic environment where the industry sector has seen a dramatic downturn over the past four years.

The agency was chosen after a formal review in 2004. J. Winsper & Co. is chartered to revamp Pilatus PC-12 marketing collateral and transform it to a top-tier, sophisticated communication system befitting the Pilatus Business Aircraft Ltd. and PC-12 image. The upgraded collateral will be used by the Pilatus Business Aircraft Ltd. dealer network that targets high net worth consumers, owner operators, and corporations. The Agency has recently conducted primary research with owners in North America to develop insight on the key attributes and emotional connection with the Pilatus brand.

We asked each agency to meet key criteria and J. Winsper & Co. had the upper hand with its strategic approach, aviation marketing experience and luxury brand expertise", stated Pilatus Business Aircraft Ltd. Chief Marketing Officer Tom Aniello. They also have experience working with international brands which is critical for our continued efforts to present a consistent, effective global image."

We are thrilled to develop a world-class solution for a firm that has the reputation as a premier global brand that stands for quality, precision and end-user elation," stated Jeff Winsper, president of J. Winsper & Co.

About J. Winsper & Co.
J. Winsper & Co. is a full-service brand advertising and marketing communications agency with offices in Boston, MA and Providence, RI. It provides honest, compelling, integrated communications that accelerates its clients business during times of discontinuous change. Blending two decades of rich experience with the vitality of a newly minted venture, the independent agency represents both emerging and established companies in a variety of industries, including technology, business-to-business, finance, retail, luxury and consumer markets. B2B experience focuses on c-level marketing communications with clients such as Siemens Business Services, Hawker Jets, Information Builders, Liquid Machines and Unica Corporation. Consumer client experience includes Youngs Brewery UBS, Raytheon Aircraft (Beechcraft Jets), Moonrock Paper and Store 24/Tedeschi Food Shops.

About Pilatus Business Aircraft Ltd.
Established in 1939, Pilatus Aircraft is the world's leading manufacturer of single-engine turboprop aircraft. Pilatus Aircraft, a privately held company employing over 1,200 people, provides aircraft and aviation services worldwide for the general aviation, commercial, training, utility, and special mission markets. Based in Broomfield, Colorado, Pilatus Business Aircraft Ltd., a wholly owned subsidiary of Pilatus Aircraft, was founded in 1996 to provide completions, marketing, sales, and service for Pilatus aircraft in North and South America.

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