creativemind™ Introduces “istyle™

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New Unique Accessory line provides Product Personalization and Protection for Apple ComputerÂ?s iPod, iBook, and G5 iMac Computer products.

CreativeMind™ today announces a new line of accessories called “istyle” for the iPod line of Apple Computer digital lifestyle products. The first series of products to be released include “istyle for iPod”, a full body wrap that protects the screen, scroll wheel, top, bottom, sides and corners and comes in over 50 different eye catching designs, to allow the iPod owner total visual customization of their iPod while also protecting it from daily abuse.

The istyle product line is focused on the concept that individual style should be embraced and that you should be able to use your sense of style on your “digital lifestyle” products. The product line’s other focus is on protecting your Apple product investment and extending its design by giving the user customizable graphics and product protection in a variety of colors, graphics, and text to make your product uniquely your own.

Product Protection

istyle protects your product by adding a layer of clear cling plastic over the Apple product, protecting it from daily abuse, in the case of products such as the iPod and iBook this issue demanded a solution. Robert Stewart designer and developer of istyle explained, “…you could use one of the many cases on the market but the problem we wanted to solve was what happens when the product is not in the case, we thought most Apple product owners probably have a sense of individual style and should be able to reflect that in their product protection solution, hence “istyle” was developed to address’s those concerns…” istyle protects your investment and gives the user a customizable look to their product for a nominal cost.

User Customization

One of the main benefits of istyle is its ability for the Apple product owner to customize the appearance of their product to reflect their own personal style. istyle products will be available in several versions, including: clear, solid color’s, quotes of wisdom, eye catching graphics as well as specialty plastics. Installation of all products is easy, our static cling product (“istyle icling”) adheres with no tape, glue or adhesive. While our low-tack adhesive product has a very mild stick that allows for easy on and off installation and does not leave a residue.

Corporate Customization

CreativeMind will also have the option for schools and companies to purchase the istyle line of accessories with custom graphics to display corporate logo’s, company names, division’s, or school departments. Personal orders to customize graphics will be available as well for an additional cost.

Other benefits

istyle accessories provide a simple way to protect your Apple investment, customize its look, and extend the unique user experience of your Apple product. All istyle accessories allow for the industrial design of the Apple product to remain completely intact and will not harm the operation of your Apple hardware*. The istyle product will not harm or impede on the performance of your Apple product when used properly and will provide protection against scrapes, scratches and minor nicks into the plastic and metal body parts.

The istyle vinyl plastic can withstand the heat of the iPod and will not melt, or yellow, and the color will not fade for 6 months* or longer. istyle even provides basic moisture and water protection to your Apple product once applied. The application of our our istyle “icling” (static cling) product requires no adhesive so there is never any sticky residue left on the product once removed.

istyle Accessories:

For iPod, Apple’s breakthrough MP3 player we have developed a one sheet wrap around design that protects the screen, scroll wheel, top, bottom, sides and corners though still allows full access to all ports and docking accessories. The product compliments any existing case, and it’s color designs can be seen when used with white or clear rubber molded cases.

Apple’s iBook series will be available for both 12” and 14” models and will feature a top and bottom istyle skin. The top unit will be available in clear, various colors similar to Apple’s original iBook and iMac line as well as various eye catching graphics, as well as quotes of wisdom. This product was developed not only to protect your iBook and to give it individual style but also to resurrect an idea that came along with the classic Apple Powerbook 1400 that had an insert for color graphic art for the top of the case.

Istyle products that will be available on March 1st include the 3rd & 4th generation iPod’ wraps with later release dates for the 1st & 2nd generation iPod, iPod Mini, iPod shuffle, iBook, G5 iMac and iMac Mini products based on user demand. Please contact the istyle.us website for more details.

If you like what we have planned let us know and tell us what want in istyle products at ideas@istyle.us. If we hear from enough of the public we will develop these products further. If you have unique art or design’s that you would like to submit for possible consideration for use on an istyle product submit your information and files to art@istyle.us.

istyle Pricing & Availability:

CreativeMind will launch the istyle.us website and istyle product line officially on March 1st, 2005, accepting pre-orders for all 3rd and 4th generation iPod wraps. An online catalog will be available for viewing February 4th 2005 as well registration for our private istyle newsletter which will include latest designs, user submitted artwork and product news and announcements.

The website will feature easy navigation, product details, detailed photography, and secure on-line ordering. The istyle.us site will immediately have a private email list you can join to be kept up to date on the latest product news and announcements.

istyle will be available at istyle.us

The iPod istyle icling & low tack products will sell for $10 dollars not including shipping and handling fees. The iBook istyle top will sell for $15 dollars, and combo top case and lower under belly skins will sell for an estimated* price of $25 dollars.

Press Contacts:

Robert Stewart

CreativeMind

(347) 731-7938

press@istyle.us

Note to Editors:

For additional information call the CreativeMind Media Helpline at (347) 731-7938 or email press@istyle.us to receive press images.

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iMac, iMac mini, iBook, Powerbook, iPod, iPod Shuffle, G5, Apple, Macintosh, Mac are either registered trademarks of Apple Computer®. Other company and product names may be trademarks of their respective owners.

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Robert Stewart
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