New Release, “Media 101,” Teaches Advertising Media Planning & Buying Basics at Low Cost, Says Publisher

With its GRPS and TRPS and ERPS, Advertising Media seems to be a mysterious and confusing world. “Media 101” is a new training presentation which explains and simplifies this world—from media jargon to media planning and buying principles. Media 101 is a flexible training tool which agency media people can use to educate the media staff, the account group, and the client.

(PRWEB) January 19, 2005

What the advertising business needs is somebody or something who can effectively and clearly explain media, said Ron Geskey, CEO of 2020:Marketing Communications LLC. “People are intimidated by media because of all the jargon, numbers, and sometimes confusing presentation,” Geskey said. “But media is actually pretty simple once you get it,” he continued.

That’s why 2020:Marketing Communications developed “Media 101,” a low cost alternative to a pricey media seminar. Media 101 is a turnkey 3+ hour “seminar in a box” about 21st century media planning and buying. It’s a 93-slide PowerPoint presentation, complete with presenter notes for every slide, which can be presented as is or customized as needed.

Covering the basics of the media planning and buying functions, media terminology, important concepts, and decision making processes, “ Media 101” is for great for internal training, client education or orientation, new business, or personal development, and more-- and we actually allow purchasers to present it as their own,” Geskey continued.

About 2020:Marketing Communications LLC-- 2020 is a marketing and advertising consulting and publishing company which publishes the populoar Thumbnail Media Planner and AdMediaStore.com. Geskey has also been a senior media and account management executive at Leo Burnett, D’Arcy, and Campbell Ewald .

To purchase and download “Media 101,” visit http://www.admediastore.com. You can contact Ron Geskey to discuss this article or a consulting engagement via email or by phone.

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