Urchin Software Corporation Releases Urchin 6.1.1 On Demand

San Diego, CA (PRWEB) January 18, 2005

Urchin Software Corporation today released Urchin 6.1.1 On Demand, the latest version of its popular outsourced web analytics and marketing intelligence software. Urchin 6.1.1 focuses on providing an integrated approach to attracting quality traffic, increasing sales and conversions, and retaining customers. This update is free to all existing Urchin 6 On Demand customers and will be automatically provisioned to their accounts.

“We are excited about this very significant upgrade,” said Brett Crosby, VP Marketing at Urchin Software, “It includes many features our customers and partners have requested at venues such as the Search Engine Strategies shows. It’s been gratifying to see so many people deploying our On Demand service – we’ve been getting a ton of great feedback, which we’ve used to make the product even better. This release includes such cutting-edge capabilities such as lifetime campaign value and on-the-fly data segmentation. This version leaves behind the most expensive packages on the market and exemplifies our commitment to enterprise-class software at a mid-market price.”

Urchin 6.1.1 adds significant new capabilities for Urchin On Demand customers:

• Lifetime Campaign Value

Marketers can now see which marketing campaigns and activities generate the highest value customers. This is particularly relevant to sites with high-volumes of repeat buyers because looking at a longer-term conversion cycle can significantly increase the value of advertising campaigns. The result is the ability to identify campaigns that are producing buyers with multiple conversions and increase ad spends on those mediums.

• Map Overlay for GeoTracking

Urchin 6.1.1 users can see traffic patterns and conversion data by city and region, just by viewing a map. The map graphically indicates (using dots of varying sizes) the amount of traffic coming to the tracked site from each city, and also allows users to view the number of visits, page views per visit, and conversion rates for that city, state or country.

• Expanded Cross Segment Performance Controls

Users can segment data by any number of factors: Source, Medium, Campaign, Keyword, Content, Country, Region, City, Network Location, Language, Browser, Platform, Connection Speed, Screen Resolution, Colors, Java, Javascript, Flash, Visitor Type, or define their own segment.

• Enhanced Report Usability

Urchin 6.1.1 enhances customized report viewing/printing and export data using convenient title bar controls. Users can switch graphics on and off, expand and collapse report data, and export reports in several formats, including XML and Excel.

• New Administration Controls

Users can now change their password, switch their reporting languages, and select regional information that affects their time zone and date displays on the fly directly from the On Demand product interface. This upgrade will significantly enhance international user experience with Urchin On Demand.

About Urchin Software Corporation

Urchin is the world’s most widely deployed web analytics software, with over a million users including 20% of the Fortune 500. Founded in 1995, Urchin Software Corporation offers award-winning web analytics software and on demand services for businesses of all sizes. Urchin is the choice of most of the world’s large hosting providers and is the acknowledged #1 in performance, scalability, and efficiency. For information, please visit http://www.urchin.com.

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